Triggering engagement and converting readers into customers? This is the goal of all copywriters! How do these communication rhetoric professionals go about it? Are there any secret techniques (or not) for perfecting your copywriting? Discover this practical TOP of the We Are COM team and turn your words into actions. The user guides for irresistible contents, it's here !
#1 – The AIDA method
The objective?
Attention, Interest, Desire and Action
The user manual ?
- Attract attention, by taking care of your title, your hook sentence, your introduction. Be punchy and incisive at first glance.
- Generate interest, the information you provide must be captivating, otherwise your reader may look elsewhere.
- Awaken the desire, your content must make people want to go further, to find out more about your offer. This is the time to clearly explain the advantages and benefits and to demonstrate to the reader that you are able to make their life easier.
- Inspire action! Don't skimp on the size of your CTA, it must be visible and engaging.
And in practice, what does it look like? Writing a LinkedIn post using the AIDA method
Please note:
🎯 Do you think that all communication campaigns are good as long as they get people talking about them? Think again.
Interest :
💡 Behind every PR stunt lies a trap: the illusion of immediate success… But at what price? Trust is built over time, and true communication is the key.
Desire:
🧠 Do you also dream of authentic communication, far from artifice? Find out why the buzz is not the sustainable solution that we think it is.
Action:
🔗 Dive into our new article and learn how to avoid the pitfalls of “fake” COM.
#RealCommunication #AuthenticCom #WeAreCOM
#2 – The PAS method
The objective?
Problem, Agitation and Solution
The user manual ?
- Identify a problem experienced by your target, and immediately capture their attention by exposing it.
- Stir up your audience, by exacerbating this problem, its urgency and the importance of solving it. Create tension to maintain, or even increase, your reader's interest.
- Solve his problem, explaining how you can help him and improve his current situation.
And in practice, what does it look like? Writing a LinkedIn post using the PAS method
problem:
🤔 Tired of PR stunts that ring false and harm your brand's credibility? The relentless quest for buzz can undermine your image in the long term.
Hustle :
(I.e. Messages that shine more than they resonate, campaigns that get people talking but don’t create a real connection… This strategy can cost you dearly in trust and reputation. How long can you play this dangerous game?
solution:
✅ What if the key was to focus on authenticity? Discover in our article how to avoid the pitfalls of ephemeral PR stunts and build a lasting relationship with your audience.
🔗 Check out the full article here!
#Authenticity #StrategicCom #WeAreCOM
#3 – The FAB method
The objective?
Characteristics (Features for bilinguals), Advantages and Benefits
The user manual ?
- Describe the characteristics of your product or service, its technical specifications.
- Turn these features into benefits, explain in a very objective way how your offer will facilitate this or that aspect of your target's life.
- Go further by addressing tangible benefits that your offer will provide to its user. In other words, clearly list all the intangible benefits that arise from the specific advantages previously mentioned.
And in practice, what does it look like? Writing a LinkedIn post using the FAB method
problem:
🤔 Tired of PR stunts that ring false and harm your brand's credibility? The relentless quest for buzz can undermine your image in the long term.
Hustle :
(I.e. Messages that shine more than they resonate, campaigns that create talk but do not create real connection… This strategy can cost you dearly in trust and reputation. How long can you play this dangerous game?
solution:
✅ What if the key was to focus on authenticity? Discover in our article how to avoid the pitfalls of ephemeral PR stunts and build a lasting relationship with your audience.
🔗 Discover the full article here
#Authenticity #StrategicCom #WeAreCOM
#4 – The 4P method
The objective?
(100% English acronym!) Promise, Picture, Proof and Push
The user manual ?
- Make a promise clear and impactful about your offer and what it can bring to your audience.
- Help her visualize the positive aspects of what you are proposing, painting a vivid picture of the desired outcome.
- Bring him concrete evidence : key figures, testimonials, opinion studies, etc. This communication of proof will reinforce your initial promise.
- encourage her to take action, in a powerful and convincing way. Why not with a limited offer?
And in practice, what does it give? Writing a LinkedIn post with the 4P method
Promise:
🎯 What if you said goodbye to ephemeral PR stunts and built a sustainable and authentic communication strategy?
Picture (Visualization):
???? Imagine a brand that inspires real trust, an audience that naturally engages with your content… and most importantly, a reputation that grows stronger over the long term. It’s within reach with sincere communication.
Proof:
📊 In our latest article, we break down the concrete examples where PR stunts failed and why authenticity always wins in the long run.
Push (Call to Action):
👉 Don't miss the opportunity to learn more: Check out the full article here!
#ComStrategy #AuthenticCom #WeAreCOM
#5 – The storytelling method
The objective?
Storytelling to encourage identification
The user manual ?
- Set a context, a situation, a character… The reader must be able to immediately identify with the personal story or fictional scenario that you are going to set up.
- Present the problem. In literature class, we would talk about a "disruptive element". It is imperative that it be relevant, to generate the reader's empathy.
- Solve this problem. The resolution of the situation must present precisely the advantages and benefits of what you are proposing.
- Learn from this story. This final moral will intensify your message and encourage you to learn an immediate lesson and take action.
And in practice, what does that mean?
Once upon a time… a brand that dreamed of making the buzz. Each new campaign aimed to capture attention, no matter the cost. 💥 But by trying so hard to shine, she ended up losing the most important thing: the trust of her audience.
One day, she realized that fleeting PR stunts were no longer enough. That what she really needed was authenticity. ????
What if this brand was yours?
In our new article, we reveal how to avoid these mistakes and build sincere communication, the kind that creates lasting relationships. Because in the long run, the truth always wins. 🧠
🔗 Dive into the full story here : Read the article
#AuthenticCom #Storytelling #WeAreCOM
