What if we started this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, "personality is an uninterrupted series of successful gestures". Beyond an identity, how can we give a brand personality? How can we modernize the personality of a public institution? 👀 Brand territory, strategic rebranding, graphic coherence... Sandrine Toscanelli, Head of the brands and institutional communication department at the Information, communication and brand department of Cnav, the national retirement insurance fund and member of the We Are COM Club, reveals the art (and manner) of shaping a brand personality! 🚀 Here we go for the recipe for rejuvenating retirement insurance. Hello Sandrine, to start, we would be curious to know your definition of brand territory? The brand territory is the set of communication codes of a brand, guaranteeing the consistency of its…
How to shape a brand personality with retirement insurance?
