Orange reinvents shareholder relations

You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the We Are COM Club proves it to us: shareholder relations can be as dynamic as they are exciting. Listening, sharing and above all innovation, Sophie reveals the behind the scenes of a well-thought-out shareholder relations strategy, far from clichés. So, how does the Orange group manage to rejuvenate and retain its investors? 💥 Decoding a strategy that makes people a priority, even in the world of numbers. Hello Sophie, to begin with, how do you define brand public relations? Public relations in the world of individual shareholders is an obligation 😊! We operate within a standardized framework where we have a certain number of obligations towards our individual shareholders. This mainly concerns the obligation to communicate financial and strategic information to them…