TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform: adopting codes that are constantly evolving, staying aligned with their objectives (corporate or not), and standing out in a constant flow of content. But well-thought-out strategies allow brands to capture attention and transform TikTok into a real lever for awareness and engagement. Discover the feedback from Dassault Systèmes and URSSAF for an effective and impactful presence on this constantly evolving platform 📱. TikTok, Dassault Systèmes' feedback Joumayma Nehme, Global Corporate Social Media Specialist at Dassault Systèmes Why did Dassault Systèmes launch on TikTok? J. N: Our presence on TikTok is not intended to promote and sell our solutions and generate lead, but to gain visibility! Let me explain, Dassault…