Ah Christmas, this season when everything shines: the shop windows, the trees, the garlands… 🌟 and the creativity of the brands! This year again, brands have redoubled their inventiveness to move us and make us laugh. 🎅🏼 Just for you, the We Are COM team pulls out the best from his hood communication campaigns Christmas 2024.
In the program ? (Christmas) magic, emotions,IA and even sometimes a little dose of anything. 🙃
1# The Orange Musical
Societal conflict, original lyrics, captivating staging and an Orange advisor who launches into a piano solo... This may be the perfect balance for a secure smartphone Christmas ad.
On an atmosphere of old musicals and an orchestral cover of Carol of the bells, Orange manages to satisfy teenagers while reassuring their parents. We won't say more, enjoy this staggered interlude.
2# Amazon's Christmas Melody
One more year, the giant of distance selling (among others) surprises us with a melodious and benevolent communication, a true hymn to generosity. It is on the iconic and timeless classic of Burt Bacharach, that Amazon reminds us that the magic of Christmas is found in small gestures and that, of course, their delivery service can help us. 😊 Moment feel good guaranteed!
3# Bittersweet Introspection with John Lewis
Christmas is magic, enchantment, joy… but not only that! John Lewis appeals to us with a sweet nostalgia in this commercial that takes the form of an emotional journey. When the race against time and the search for the perfect gift mix with the memories and intimacy of a family, the result is striking.
It is on a sonnet by Richard Ashcroft that the English brand reminds us that the real gift is to spend time with those we love.
4# Disney's Christmas Carol
You might say that this is not their first attempt at fairy tales? Perhaps, and yet Disney still amazes us. This year, more than an advertisement, the American company has concocted a real animated short film for us, retracing the unexpected story of friendship between a little boy and a super cute octopus.
Will you recognize the soundtrack of this spot ? 🧜♀️ The Little Mermaid of course, to remind us that the most important thing is to make your dreams come true.
#5 Apple's sincerity
Far from its traditional Christmas advertising films, with their well-established codes, Apple has chosen to adopt a new tone this year. In this moving story, where memories of more or less shared moments are mixed, useful technology promises us a happy end.
Yes, the brand's new AirPods allow people with hearing loss to fully enjoy conversations. This serious and sincere spot takes the form of an ode to sharing.
6# The irony of Free
We no longer introduce you to Reef, the fictional twin brother of Free, the one who " didn't understand everything ". TAlways in self-mockery, Free reminds us that end-of-year advertisements can also make fun of the magic of Christmas.
A squeaky Santa Claus, not at all exciting promotions, an out-of-budget smartphone and no fire truck for a disappointed little boy... What more could you ask for? Free of course. 😊
#7 The Dachshund in Love with IKEA Poland
IKEA's message is clear: a simple design idea can change your daily life! In this Christmas campaign the protagonist is a dachshund as cute as he is mischievous, who is secretly in love… but not with the sign's chair. We won't spoil it for you any more, just watch!
#8 The ordeal of Airbnb Santa Claus
Narrow air ducts, inconvenient revolving doors, crowded elevators, key cards which don’t work… Here’s a preview of the “Santastrophe” spot. In this funny and tasty animation, with traditional soundtrack, even Santa Claus loses patience! How to make his life easier? It's simple: choose Airbnb. 😉
By the way, there are plenty of fun details, can you find them?
#9 Quebec Milk Producers Strike Again
It has become a tradition! Every year, the offbeat Christmas advertisements from the Quebec Milk Producers make people talk.
In 2024, here it is, Leo is a pre-teen who rolls his eyes at his grandmother's hugs. Enjoy this perfect caricature of family celebrations, a self-deprecating spot carried by Quebec expressions, To our greatest delight.
#10 Coca-Cola's Risky Christmas Bet
Ah, artificial intelligence… everyone is talking about it, some are using it, others are not… but how do you know when to innovate and when to stop? Coca-Cola dared, this year the American company made its famous annual Christmas spot, in AI.
This decision is controversial. So, technological wonder or artisanal warmth? Does AI bring more magic or does it harm the true magic of Christmas with its thanks to ? You have one hour! 😊
