🧭 Trends, these famous compasses that guide the creativity and strategies of communicators, were at the heart of a fascinating meeting with Julien Féré, Doctor of Information and Communication Sciences, author and great communicator with more than 10 years of experience. This expert in strategic thinking, Communication Partner at Onepoint, deciphers trends, the key subject of his latest book "Les dessous des tendances". Deciphering the mechanisms, roles and impacts of trends, but also reflection on the responsibility of brands: this exchange is a mine of ideas for all those who juggle between innovation, storytelling and societal expectations. So, are you ready to surf the wave of trends with relevance and impact? Interview with Julien Féré What is a trend? Julien Féré: The paradox with the notion of trend is that it is both omnipresent in society and often unknown to individuals. On the one hand,…
Behind the trends
