AI. It writes texts, generates visuals, makes ultra-personalized recommendations and invites itself into all communication strategies. Buzzword or real revolution? Spoiler: communicators can no longer ignore it.
But how can we take a step back and avoid falling into the clichés between Hollywood dystopia and slightly too smooth marketing promises? No need to become an engineer in machine learning algorithm to understand the issues: here is 10 contents to read, listen to and watch to form an informed opinion, refine your vision and, why not, find new ideas to integrate into your communication strategies.
We decipher, we get inspired… And we talk about it? ????
📚 READ: MUST-READ BOOKS ON AI
“Artificial intelligence does not exist” – Luc Julia
Luc Julia, co-creator of Siri and AI expert, dismantles the myths surrounding artificial intelligence. He reminds us that current AI is neither intelligent nor autonomous, but a powerful tool that we must learn to master. An essential book for approaching AI without fantasies or catastrophism.
“Hyperweapon” – Flavien Chervet
Is AI a tool or a weapon? This book addresses the rise of artificial intelligence and its strategic implications, particularly in the economic and social spheres. A must-read to better understand the issues of today and tomorrow.
“Nexus” – Yuval Noah Harari
In this captivating essay, the author of Sapiens et Homo Deus analyzes the challenges posed by AI, putting into perspective its impact on humanity, politics and communication. Harari questions our ability to coexist with ever more intelligent and predictive systems.
“IA 2042 – Ten Scenarios for Our Future” – Chen Qiufan and Kai-Fu Lee
Through ten futuristic (but credible!) stories, we dive into a world where AI shapes health, education, work… and of course, communication. A clever mix of foresight and storytelling, which questions as much as it fascinates: How far will we let AI decide for us?
🎧 TO LISTEN TO: PODCASTS TO BETTER UNDERSTAND AI
“Generation Do It Yourself” – Episode with Yann Le Cun
Yann Le Cun, AI pioneer and director of AI research at Meta, looks back at the foundations of artificial intelligence, its limits and its opportunities. An exciting episode to better understand how AI shapes our daily lives and our industries, and how it will evolve in the years to come.
"The AI Notebooks"
A podcast that explores the potential of AI in businesses and organizationsThrough the testimonies of experts and professionals, the AI Notebooks highlight the avenues to explore as well as the levers and obstacles to the adoption of artificial intelligence in business.
"The Ways of AI"
In this podcast signed franceinfo, Sorbonne TV and the AI Observatory, experts decipher the impact of AI on our daily lives, especially on the image and information manipulation. How to spot fake content? What are the challenges for communication and digital trust?
🎬 MUST SEE: THOUGHT-MAKING FILMS & DOCUMENTARIES
“Black Mirror” (Netflix) – Selected Episodes
The cult anticipation series is full of episodes on AI and its potential excesses. Among the must-sees, without you spoiler :
- "Be Right Back" (S2E1) – Can we recreate a personality from digital data?
- “Rachel, Jack and Ashley Too” (S5E3) – AI and the creation of marketing avatars
- Hated in the Nation' (S3E6) – AI, Bias, Discrimination and Education
“Rematch” (Disney+, 2024)
This French-Hungarian miniseries revisits the 1997 rematch between Garry Kasparov and Deep Blue, the IBM computer that marked a turning point in the history of AI. A gripping psychological thriller that explores the tensions between human intelligence and algorithmic power.
"Her" (Spike Jonze, 2013)
A futuristic film that questions our relationship with AI and technology. Joaquin Phoenix plays a man who falls in love with an artificial intelligence with a seductive voice and an impressive ability to adapt. A must-watch to think about emotion and conversational AI.
Want to go further ?
Discover how to use and integrate AI into your daily life as a communicator with We Are COM's special AI training courses
