Employer branding: recruiting and hiring according to La Poste, Novo Nordisk and McDonald's

In a context where the job market is more competitive than ever, employer branding is no longer limited to attracting talent: it must also know how to engage and retain them in the long term. During our last We Are COM Club workshop, three companies with innovative approaches – La Poste, Novo Nordisk and McDonald's – shared their strategies and best practices for meeting this challenge. Between bold campaigns, field activations and internal relays, these companies have demonstrated that employer branding is a real performance lever, capable of transforming the employee experience and creating a lasting sense of belonging. What are the most effective levers for standing out? How can the employer promise be aligned with the reality on the ground? And above all, how can loyalty be made a central pillar of your HR strategy? A look back at an exchange rich in…