Didn't Lincoln say, "You cannot escape tomorrow's responsibility by evading today's"? At the heart of the issues facing many companies, CSR presents major challenges for communicators! 🎯How can you effectively raise awareness and engage all your audiences, both internal and external? How can you concretely deploy a CSR strategy on a local and national scale? Cécile Michard, Communications Director at SPIE France, a subsidiary of the SPIE group - the independent European leader in multi-technical services in the fields of energy and communications - and member of the We Are COM Club, agreed to answer our questions. Did you miss this inspiring CSR meet-up? 🤓 Here is the cheat sheet. Context recap CSR now goes beyond legal obligations. It requires companies to truly take into account the impact of their activities on society and the environment. In addition, responsibility is part of…
CSR: mobilizing stakeholders with SPIE France
