10 AI Use Cases for Communicators

All text-generating AIs are effective in this case. Therefore, you can choose to use ChatGPT (free or with a subscription), Microsoft Copilot, Google Gemini, Mistral AI or the AI ​​made available to you by your employer.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

On these AI platforms, your prompt is text-based. It can be accompanied by an attached file (Word, PDF, or Excel format, depending on your version). To be effective, your prompt must include

• Un clear context (explain the project, the target audience, the objective)
• A request precise
• Un your specific  (formal, humorous, inspiring…)
• The constraints (a key distribution channel, requirements, etc.)

The We Are COM tip: Ask the AI ​​"what it needs to come up with the most relevant ideas" before asking it to generate the ideas.

Example of prompt

“I need to organize a corporate event on Artificial Intelligence in the fashion industry on April 29th from 9am to 13pm in Paris. The audience will consist of clients and external partners. The goal is to inspire and encourage creativity with an original format. Propose X interactive and immersive event formats, with a key concept, a program, and a catchy title.”

Optionally, you can add: “Before giving me your ideas, ask me all the questions you have so I can come up with the best possible ideas for me.”

All text-generating AIs are effective in this case. Therefore, you can choose to use ChatGPT (free or with a subscription), Microsoft Copilot, Google Gemini, Mistral AI or the AI ​​made available to you by your employer.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

On these AI platforms, your prompt is text-based. It can be accompanied by an attached file (Word, PDF, or Excel format, depending on your version). To be effective, your prompt must include

• The initial context (Intranet post about the mentoring program)
• The target format (LinkedIn post, engaging tone)
• Key items to keep (values, key figures, call to action)
• Necessary adjustments (make the text shorter, add emojis, simplify the jargon)

WE ARE COM'S TIP: Does AI not write like you? Have it analyze several of your old LinkedIn posts beforehand. Want to learn more? Join us for the “Write with AI"and discover how to develop your AI's style.

Example of prompt

“I wrote a post for our intranet about the launch of an internal mentoring program. I want to adapt it into a more engaging LinkedIn post to reach an external audience (candidates, alumni, and partners) in order to highlight employee engagement and share our company values ​​(with an employer branding focus). Rewrite the original post as a LinkedIn post of no more than 900 characters, maintaining an inspiring and dynamic tone, but avoiding anything too promotional. Here is the original text: [copy-pasted from the intranet post].”

All text-generating AIs are effective in this case. Therefore, you can choose to use ChatGPT (free or with a subscription), Microsoft Copilot, Google Gemini, Mistral AI or the AI ​​made available to you by your employer. Gemini seems to have a slight head start on this, thanks to Google!

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

On these AI platforms, your prompt is text-based. It can be accompanied by an attached file (Word, PDF, or Excel format, depending on your version). To be effective in optimizing an existing article, your prompt must include

• The text of the current article
• The main keyword and the targeted secondary keywords
• A specific request for SEO optimization (adding H2/H3 tags, rewording for readability, proposing a meta description, etc.)
• Instructions regarding the desired tone and length
• A possible focus on semantic search (avoiding over-optimization and remaining natural)

WE ARE COM'S TIP: add “Maintain a fluid and natural tone, avoid the over-optimization and artificial repetitions” for a more human-like appearance.

Example of prompt

"Here's a blog post I wrote on [topic]. My goal is for it to rank well on Google for the keyword '[main keyword]'. Can you:"

1. Optimize structure by adding relevant H2/H3 headings and reorganizing paragraphs if necessary.
2. Strengthen SEO by incorporating secondary keywords such as '[secondary keyword 1]', '[secondary keyword 2]'.
3. Improve readability by simplifying long sentences and offering a more engaging version.
4. Write a arches-160 character description SEO optimized.
5. Suggest 3 questions for an SEO FAQ based on frequent internet user queries

It maintains a natural and dynamic tone, in line with the style of my blog and this first version.”

Here, we recommend using an AI with a “DeepSearch” function that allows for autonomous, advanced, and exhaustive analyses. In France, ChatGPT (Plus or Pro version) offers this feature, as well as Perplexity (subscription required).

On ChatGPT “DeepSearch”, your prompt must contain:

• A possible focus on semantic search (avoiding over-optimization and remaining natural)
• The context of your benchmark
• your goal
• The expected format (table, summary, etc.)
• Elements/criteria to analyze
• If you already have specific elements you want him to take into account

WE ARE COM'S TIP: sur ChatGPTThe first action of the "DeepSearch" function is to ask you a series of questions. Be sure to answer all of them for optimal results.

Example of prompt

“I'm the social media manager at We Are COM, and you're looking to launch your TikTok account. Before you do, I'd like you to benchmark French companies on TikTok, across all sectors, with a representative sample of different industries. I want to identify the most engaging companies on TikTok, as well as those with the most original strategies. The report should include data on company performance (number of followers, engagement rate, average views). This is a snapshot of the current situation, not an analysis of account evolution. The analysis will be in text format and will include best practices, key takeaways, and key figures.”. "

All text-generating AIs are effective in this case. Therefore, you can choose to use ChatGPT (free or with a subscription), Microsoft Copilot (with a subscription to share an Excel file with him), Google Gemini, Mistral AI or the AI ​​made available to you by your employer.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

On these AI platforms, your prompt is text-based. It can be accompanied by an attached file (Word, PDF, or Excel format, depending on your version). To be effective in optimizing an existing article, your prompt must include

• The context of the analysis (“Here are the LinkedIn statistics for October 2024, I want to identify the best-performing posts.”)
• Key indicators to analyze (Impressions, engagement, shares, subscriber growth, click-through rate…)
• The expected insights (Comparison, post format trends, most engaging content types…)
• A request for a clear summary (“Give me a 5-point trend analysis with suggestions for improvement.”)

WE ARE COM'S TIP: Feeling uninspired? Start by asking him for a recommendation on what's relevant to analyze in your specific case.

Example of prompt

“I work in communications at We Are COM, a network for corporate communications professionals with a LinkedIn page boasting 42,000 followers, primarily communications professionals—our target audience. I exported my LinkedIn account statistics for October 2024 as an Excel file. The file contains the following columns: Posts, Post Topics, Publication Date, Impressions, Clicks, Click-Through Rate, Likes, Comments, Reposts, and Engagement Rate (in %).”

Can you analyze this data and give me:

1. The 3 best-performing posts in terms of overall engagement and what you think explains it
2. General trends in post themes (those that work the most, the least)
3. Recommendations to optimize my strategy for the next month.”

Several image-generating AIs allow the generation/use of mock-ups such as Recraft ou PlaceItThese two tools can be tested for free.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

Here, we recommend RecraftYou will be able to prompt your mock-up and then integrate your logo, your design, or try to do both at the same time (not recommended). A good mock-up prompt should contain:

• The desired style/level of realism
• The "mock-up" object (a white mug, a black t-shirt, a green thermos, etc.)
• The object's context (in the square, carried by a 35-year-old woman, etc.)

WE ARE COM'S TIP: With RecraftInstead of generating the mock-up, I can also transform an existing visual into a mock-up.

Examples of prompt

"A woman running in a white t-shirt"

"A thermos bottle placed" on the edge of an athletics track

"A white beach towel laid out at the edge of an Olympic-sized swimming pool"

The mock-ups generated by Recraft (and into which I will be able to "slip" my existing logo)

The same mock-ups but with the integration of my logo “Les jeux de la COM”

Graphic design software has long incorporated AI. Today, it multiplies the options and, above all, makes them more efficient and easier to use. One of the most powerful AIs for this type of modification is “adobe firefly" which is integrated within the Adobe suite (Photoshop, Illustrator, etc.). Canva It also possesses some of these features.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

As part of an "enlargement of an existing image, with Photoshop FireflyYou can do without a prompt! In cases where you need to generate a visual, a good prompt should contain:

• A precise description Regarding the background and image planes: mention the key elements, dominant colors, and overall mood to guide the AI.
• Le context / the laying of the topic principal : how the background should interact with the foreground element, for example
• The details, « sensory » For a realistic rendering: describe the light, texture, and depth to enrich the image and enhance realism.
• Further details on the style expected visual

WE ARE COM'S TIP: AI can also describe existing images. Their descriptions can then serve as prompts or help you better "decipher" a style or image. Want to discover how to create these styles? Join us for the "AI to create impactful visuals or videos"!

Example of prompt

Nothing! In this case, I simply want to "enlarge" the area of ​​my original image, to change it from a portrait to a landscape format. With Adobe Firefly in Photoshop, I simply select the area I want to "enlarge" with the selection tool and then click "Generate".

There are AIs that specialize in generating or creating voices, such as ElevenLabs, Murf.ai et play.ht You can try these 3 platforms for free by creating an account. ElevenLabs is currently the best known and most widely used in businesses.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

In this specific case, there is no prompt: simply copy the text that will be read by "the voice".

However, you can focus on the choice of voice in question. AIs like ElevenLabs has several hundred voices available that you can sort by type (professional, "casual", etc.) and language/accent.

Example of prompt

“Welcome to [Podcast Name], the essential show for [podcast topic]! Every week, we explore [topics covered], with inspiring guests and practical tips to help you [benefit for the audience]. Sit back, relax, and listen closely… Here we go with a new episode of [Podcast Name]!”

Several platforms offer automatic video editing and subtitling. When converting a long video into a series of video clips, we recommend OpusClip which will automatically select (thanks to its automatic video transcription) the best moments to "clip". If you already have clips, the French solution "Submagic"allows for automatic subtitling and simple editing. Finally, Descript allows for the management of slightly more complex assembly projects.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

Speaking on OpusClipI don't need a prompt. I simply need to provide the original video, which is:

• its link on Youtube, Zoom, Facebook, Google Drive, etc.
• his file

WE ARE COM'S TIP: Before you begin, configure your brand guidelines (font, colors, logo) so that they apply to all extracts.

Example of prompt

Here is the link to this video: https://www.youtube.com/watch?v=vmZ83FRwzpY 

OpusClip “puts together” about 30 clips in less than 10 minutes, which it ranks from “most viral” to least viral.

If you have a Pro account, you can then edit the edit, subtitles, or add cutaway shots.

There are many AI programs specializing in music, such as Suno, Aiva, and Udio. The best-known and most widely used is currently Suno, which can generate both instrumental music and songs (lyrics, vocals, music). You can generate 5 songs per day for free on Suno.

⚠️ Before using an “external” AI, ask yourself if you can share the information without concerns about confidentiality or data ownership.

On Suno, the prompt is 200 characters and must be a text description which may include:

• le style new boom in musicals
• theatmosphere and the emotion expected
• le time and the intensity, le rythme
• some instruments functions

⚠️ It is not possible to directly copy an artist's style

WE ARE COM'S TIP: Find the style that inspires you on the Suno "wheel"

Example of prompt

“Epic and inspiring music, driving rhythm (120 BPM). Dynamic percussion, majestic strings, and atmospheric synths. Marine atmosphere, team spirit, and sea adventure, cinematic style.”"