Communication crises are an unavoidable reality for brands today. In the age of social media, bad buzz can start in a matter of hours and spiral out of control. This is what happened to Body Minute, a beauty salon chain, faced with chaotic crisis management after the publication of a viral video on TikTok. During the latest Club We Are COM meetup, Olivier Cimelière, corporate communications expert, creator of the Blog du Communicant 2.0 and founder of the Heuristik Conseil firm, revisited this emblematic case. Deciphering a crisis in three stages: its origin, its management, and above all, best practices for anticipating it and emerging with your head held high. The Body Minute case Best practices Video replay Presentation material What is a crisis? Understanding the mechanisms of bad buzz A crisis is a major event with potentially negative consequences,…
Crisis management: what can we learn from the Body Minute case?
