Do you know the power of colors? 🌈 Charged with emotions, they influence our perceptions and therefore our decisions.
Brands have understood that a simple shade can impact the minds of consumers. But then, what are the psychological symbols of colors? 🤓 The We Are COM team reveals its cheat sheet to help you discover the intentions behind the visual codes of your favorite brands!
#The secrets of blue
Blue is confidence, serenity and seriousness, a color particularly appreciated by insurance companies, banks, mutual insurance companies and more broadly all companies that wish to inspire reliability... 🙏
The other major use of this color is in Social Media. Facebook, LinkedIn, and formerly Twitter… Blue is meant to be reassuring, a choice that's not insignificant for platforms where we share our private lives. Oh, and we almost forgot, Mark Zuckerberg is colorblind, which influenced Facebook's visual identity. Want another fun fact? Blue is also the world's favorite color.
What does the blue watermark say? " “Relax, breathe, trust us and everything will be okay.”
The brands that chose blue? Allianz, American Express, Boeing, Dell, HP, IBM, Intel, PayPal, Samsung, Visa…
Let's summarize? Blue inspires calm and confidence, a perfect message for brands that want to reassure and unite a wide audience.
#The secrets of red
Red is urgency and excitementThis color is often associated with passion, energy, and hunger. Can you guess why it's the color of choice for fast food restaurants?
Red has the power to instantly grab attention, and it's also the preferred shade for sales and flash promos. 🔥
What does the red watermark say? “Look at me, look at me, look at me! You absolutely need me and fast!”
The brands that chose red? Coca-Cola, CNN, KFC, Levi's, McDonald's, Netflix, Nintendo, Red Bull, YouTube…
Let's summarize? By attracting attention and creating a sense of need, red is ideal for creating immediate desire.
# The secrets of yellow
Yellow is by essence the color of happiness. It symbolizes optimism, light and even the rays of the sun. ☀️ This color with positive energy is also linked to appetite, which explains why it is often associated with red in large restaurant chains. Finally, yellow is accessibility.
What does the yellow watermark say? “It’s great, life is beautiful, let’s have fun! It’s so simple to be happy.”
The brands that chose yellow? Bic, Chupa Chups, DHL, Ferrari, Lipton, Nikon, IKEA, Snapchat, Warner Bros…
Let's summarize? Yellow is the color of enthusiasm. This shade gives off positive vibes and seems to make happiness super accessible.
#The secrets of green
Green means prosperity! Symbol of well-being, health and nature, this color, which evokes a balanced and harmonious universe, is the favorite shade of many eco-friendly brands.
The presence of this color – the most restful for the eyes – is also noted in the world of finance and high-end, embodying growth and stability. So, don't confuse "eco-friendly green" with "premium green".
What does the green watermark say? ???? “Relax, everything here is designed for your well-being, yours, ours, and even that of the world…”
Brands that have chosen green? BP, Fidelity Investments, Greenpeace, Land Rover, Spotify, Starbucks, The Body Shop, Tropicana, Whole Foods…
Let's summarize? Green soothes and conveys an image of balance, a healthy and natural balance.
#The secrets of the orange
This color invites you to dare adventure, to step out of your comfort zone. Orange, It's dynamism, it's originality and above all it's just the right amount of fun. With its explosive energy, orange is often associated with youth and creativity. Most often, it calls for immediate action.
What does the orange watermark say? “Ready for a great adventure? Go ahead, let your creativity guide you!”
The brands that chose orange? Amazon, EasyJet, Fanta, Harley-Davidson, ING, JBL, Nickelodeon, TNT…
Let's summarize? Innovation and audacity, nothing seems to resist the fun and explosive side of orange, it boosts the originality of brands.
#The secrets of purple
Mystery, luxury and voluptuousness with purple! Purple inspires magic and dreams with a little touch of prestigeWhy? Because historically, this color, made from rare and expensive pigments, was associated with royalty. Today, this idea of refinement persists.
Purple also symbolizes everything related to spirituality.
What does the purple watermark say? “Stand out from the crowd by making a royal, magical and unique choice!”
Brands that chose purple? Cadbury, Crown Royal, Milka, Purple, Syfy, T-mobile, Twitch, Yahoo…
Let's summarize? Between softness and power, purple is a color that allows you to stand out with a subtle refinement, both enlightened and distinguished.
#The secrets of pink
In the collective unconscious, pink is the color of femininity, softness and tenderness. But, it also symbolizes modernity and gluttonyFar from the somewhat “girly” clichés, pink can bring youth and boldness to brand identities.
Have you heard of “millennial pink”? This now-essential powder pink shade, associated with inclusivity, is being adopted by more and more brands and startups today.
What does the pink watermark say? “Be bold, trendy and modern.”
Brands that have chosen pink? Airbnb, Barbie, Cosmopolitan, Hello Kitty, Instagram, Lyft, Victoria’s Secret…
Let's summarize? Pink is a softness with character, it's the joyful carefreeness of brands that want to position themselves as close as possible to their communities.
#The secrets of black and white
Black is power, extreme sophistication and exclusivity. Black sends a message of authority and prestige, regardless of fashion trends, it remains elegant and timeless.
White, on the other hand, is the futuristic color par excellence, associated with controlled simplicity and the elegance of purity.White amplifies light and gives an impression of space and perfection.
Refined and minimalist, this color duo appeals to luxury brands.
What does the black and white watermark say? “It’s simply perfect and you deserve it!”
Brands that have chosen black and white? Adidas, Apple, Chanel, Givenchy, Mercedes-Benz, Nike, Prada, Rolex, Sony, Tesla, Yves Saint Laurent…
Let's summarize? Black and white represents exclusivity, high standards and quality.
