A brand anniversary isn't (just) a cake or a date to tick off in the calendar. 🎂 It's a valuable opportunity to showcase your story, strengthen your brand equity, engage your stakeholders... and create lasting emotion. All this, provided, of course, that you think of this celebration as a true 360° communication, serving the company's strategy. During the We Are COM Club meet-up, members were able to ask questions and share their experiences and best practices in this area. 🤓 And to fuel the collective's reflections, Marjolaine Alary - Corporate Brand & Communication Manager at Grands Moulins de Paris - shared the behind-the-scenes look at an exceptional brand anniversary: Francine's 60th birthday! 🎉🎉 Hello Marjolaine, to start, can you tell us more about Grands Moulins de Paris and its iconic brand, Francine?…
Francine's 60th birthday: behind the scenes of a 360° anniversary
