It is often said that a good LinkedIn post is 80% content and 20% technique…. Well, precisely, the technique is to understand the expectations of thealgorithm. 🤖 Its sole mission is to retain the attention of Internet users for as long as possible, in a world where scrolling is rife.
Also, the faster a post generates interactions, the more it will be boosted by the algorithm. And the more it is boosted by the algorithm, the more interactions it will generate. 🤩 But then, how can we start this virtuous circle? The team We Are COM reveals the secrets of LinkedIn to you.
Secret #1: Grab attention from the first line
No one will click “see more” if the first sentence of your post already makes them want to yawn. Generally, it is said that on LinkedIn, attention must be captured in less than 3 seconds.
😉 Tips from the We Are COM team? To challenge, you have to surprise. Why not start your post with an intriguing question, a shocking statement or even a stunning anecdote?
Secret #2: Space out your text
Nothing is more prohibitive than a cobblestone effectA text that's too heavy is a bit like a 160-slide PowerPoint presentation in a meeting; it only makes you want to run away.
😉 Tips from the We Are COM team? Use short sentences, it's so much more enjoyable when you know where the author wants to take you... And don't hesitate to skip lines or include emojis, this structures the ideas.
Secret #3: Ban external links
Remember, The sole purpose of the LinkedIn algorithm is to retain Internet users ! When you encourage your readers to go elsewhere, they don't like it.
😉 Tips from the We Are COM team? There are two options. Option 1: Add the link as a comment. Option 2: Wait a few minutes and edit your post to add the link.
Secret #4: Encourage comments
The comment is the holy grail of interactions ! Encourage users to leave comments by inviting them to give their opinion.
😉 Tips from the We Are COM team? Engage in the discussion by responding quickly to people's comments.Remember that interaction begets interaction..
Secret #5: Arm yourself with patience
When you post on LinkedIn, your post is tested on a sample of your network before being pushed more widely. This first hour is crucial for the algorithm, don't neglect it and stay strategic!
😉 Tips from the We Are COM team? Why not share your post with your preferred contacts privately? Nothing beats natural commitment ! Also avoid liking or commenting on your post too quickly, the algorithm might find it suspicious.
Secret #6: Pay attention to timing
Since the algorithm is based on interactions, their number and speed, timing is essential. Certain days or times are preferable depending on your hearings, educate yourself, test and learn.
😉 Tips from the We Are COM team? Generally, it is said that the best times to post are: in the morning just before work, during your lunch break or at the end of the day, after 17 p.m.
Secret #7: Don't overuse hashtags
less is more ! The hashtags It's good, but it should be consumed in moderation. Too many hashtags dilute the substance of the message and risk appearing as spam.. Also be careful with hashtags that are too popular or niche hashtags, the algorithm doesn't like them.
😉 Tips from the We Are COM team? On LinkedIn, everything must be optimized, so prefer a small number of well-found hashtags, 3 to 5 maximum. And if you can't choose, why not ask for help from ChatGPT ?
Secret #8: Adapt your formats
LinkedIn prefers narrative formats and carousels. This is normal, as text and visuals keep users engaged on social networks. Conversely, video links should be avoided.
😉 Tips from the We Are COM team? If you want to post a video, choose a native format, hosted directly on LinkedIn.
Secret #9: Post regularly
The key words? Quality and consistency! Take the time to refine your content and stick to an editorial calendar that will set appointments for your audience. The LinkedIn algorithm loves consistency.
😉 Tips from the We Are COM team? No need to post every day, 2 to 3 times a week is generally what is recommended. Also avoid posting multiple times in the same day., one post risks overshadowing the other.
Secret #10: Keep experimenting
You thought you'd unlocked all the secrets of LinkedIn's algorithm? Impossible—it's constantly evolving. To stay on top, there is nothing like adopting the strategy of test and learn.
😉 Tips from the We Are COM team? Rest on LinkedIn Analytics remains your best ally!
