Are you also fed up with vague briefs? Stop the misunderstanding! 🚀 It was during a meetup of the We Are COM Club that we welcomed Mohammed Ben Totoch, designer and expert teacher of the creative brief and author of the book From Brief to Design. What are the secrets of a good brief? How to transform a rough inspiration into an exceptional concept? How to better collaborate with designers? 🤓 Meeting with an expert in design and creative briefs! 👉 And to go further behind the scenes of the creative brief, do not hesitate to consult our exclusive interview with Mohammed Ben Totoch. Hello Mohammed, first of all, why this book? To share a method, a method developed with and for my students, which I thought would be interesting to pass on to creative professionals. The idea? Start with a simple word, then successively transform it into…
What if communicators (also) became creatives?
