Round table “Communicators and AI today”

AI here, AI there… Artificial intelligence is everywhere, including in communications! 🤖 And yet, its adoption remains timid: only 40% of communicators use it at least once a week… Why this gap between technological enthusiasm and concrete uses? Between enthusiasm, questions, and organizational challenges, AI is gradually transforming the communication professions. 🚀 For its AI morning, the We Are COM Club invited communicators from Société Générale and Morning, users of AI. On the agenda for this roundtable? Inspiring feedback on the uses of artificial intelligence in communication strategies! Sophie Dhayer Laurent, Digital Projects and Performance Manager, Communications Department – ​​Société Générale Mathieu Philibert, Head of Design & Video Production – Société Générale Timothée Orlhac, Content Manager – Morning Hello to all three of you. So, “using AI” means…