How to rethink your communication to go beyond the boundaries of B2B? How to put strategy at the service of awareness and awareness at the service of the brand? How to address consumers with emotion? 🤖 It is by relying on the virtual that Dassault Systèmes transforms reality… And it's normal that they want to make it known. 😎 We handed the microphone to Anne Lokiec, Corporate Communication Strategy Director at Dassault Systèmes and member of the We Are COM Club. 🚀 Between innovation, reputation, and immersive experiences, Anne reveals the major challenges that drive the communications teams at Dassault Systèmes! Hello Anne, what are the specificities of strategic communication, particularly in the BXNUMXB to BXNUMXC field? In the BXNUMXB world, marketing is often considered the main lever for generating business. At Dassault Systèmes, we recognize its importance, but we also know that this…
Emotional communication: Dassault Systèmes' ambition
