GEO, three letters that could well revolutionize your content strategy. Generative Engine Optimization is the art of making yourself visible... in the eyes of artificial intelligence. Because now, it's not just Internet users who need convincing, but AI itself. How can you be cited in their responses? What content do they favor? And what to do about the drop in clicks? Discover the changes in search "driven" by AI and the new practices to consider in your editorial strategy ✍🏻 Watch the replay 📹 Download the slides 🗂️ How AI is transforming search Web search is changing its face. No more cascading results and clicking to the first page that comes along. Generative artificial intelligence is redistributing the cards by directly providing synthetic answers. Designed from multiple sources, they provide an immediate response, which no longer requires the Internet user to go through an external site.…
GEO: How AI is reshuffling the SEO cards
