Do you feel like you're disconnecting in the summer? Not quite! 😎 The COM does not take a vacation…Do you see logos everywhere? Do you find brilliant ideas everywhere? Do you decipher strategies where there aren't any?
La We Are COM team delivers its A short inventory of the signs that you are a communicator, even on vacation. ⛱ Ready to confront the 10 summer reflexes which betray your professional deformation?
1 – You comment out loud on the slogans on the highway…
You've barely left and communication is already catching up with you. 🚗 Every billboard is one more reason to exclaim! « The sandwich that sets you free ", yeah, not clear…" The most awesome mineral water ", not differentiating this case enough... You have a sharp criticism, it's true, but are you sure that your opinion really interests the other passengers?
2 – You imagine a whole editorial charter for your vacation Insta account…
« Mmmmh, wouldn't it have been better to alternate this aperitif photo with a landscape? A question of visual balance! » 📸 As the good communicator that you are, You are wondering about the right time to post and you are wondering about the tone to adopt.
3 – You are unconsciously keeping an eye on beach goodies…
Bamboo fan, eco-friendly fan, personalized frisbee, branded kite… 🪁 The potentials goodies brand names are everywhere. What if next year we launched the first QR code beach towel? Colleagues are sure to get behind this great idea.
4 – You are tempted to redo the logo of this food truck…
Just for fun! This delicious taco truck with a questionable look has so much potential. 🌮 3D Script in Comic Sans… Help! It would take you barely an hour to design a visual identity worthy of the name, it's so, so tempting.
5 – You write down a catchy phrase during the aperitif…
A casual conversation over a glass of rosé and then, hey presto, someone comes up with a really clever line. It's funny, it's clever, you absolutely have to write it down, it would make an incredible headline. the countryside. 🍹 Bravo, The aperitif has no impact on your common sense.
6 – You spot a spelling mistake on the beach restaurant menu, it’s impossible not to think about it…
You are relaxed on the terrace overlooking the sea, you are calmly listening to the sound of the ocean while skimming over the restaurant menu and there… 😱 Gulp! Nissoise salad » No but seriously, who dared to validate that? Your automatic mental correction is engaged and your relaxation time is ruined.
7 – You decipher the storytelling strategy behind your nephew’s unicorn buoy…
This promise of freedom and fun, reinforced by a mythological reference and a good dose of kitsch, that's storytelling! And this slogan " Re-enchant your summer by riding your most rainbow dreams " 🦄 You analyze, you smile and you inwardly congratulate the copywriter who is hiding behind this genius formulation. This unicorn is not just a toy, it is a real emotional product.
8 – You’re thinking that this tourist poster isn’t very UX…
You arrive in a pretty village and wonder where to go next. Phew, a tourist map! You may have spoken a little too quickly... 🗺 This sign full of arrows and asterisks is written in size 8 font, it's simply impossible. Honestly, is an easy-to-use visitor journey too much to ask?
9 – You get angry about a misaligned tourist brochure…
Ahhh, but why the logo. Isn't the image centered correctly? After the sign, the brochure... Who is in charge of the communication in this tourist office? You don't even think about the walk anymore, your vacation is interrupted by this blurry caption and this pixelated image. 👾 Your inner DA is devastated and no one around you understands your annoyance.
10 – You photograph a bottle just for its label…
Ah, finally a design worthy of the name. Your friends are debating the taste of wine, not you. You're focused on that clever typography and that well-organized information. 🤩 Oh, and the way they included the domain name in negative is super clever!
BONUS: You say to yourself: “This would make a great topic for We Are COM, right?"
Well, share your wishes and ideas with us!💡
Illustration visual: Freepik
