Artificial Intelligence and Communication: Inspiring Lessons from the “World According to AI” Exhibition

Following The AI Morning We Are COM, produced at the Jeu de Paume, we offer you an immersion in the exhibition “The World According to AI” which resonates (strongly) with the challenges of communicators

At a time when artificial intelligence infiltrates every layer of our professions – from the creative brief to the most strategic campaigns – the Jeu de Paume hits hard with an unmissable exhibition: The world according to AI, to be discovered until September 21, 2025.

A must-see event for communications professionals, as the works presented question – and sometimes challenge – our reflexes, our tools, and our responsibilities as story creators in the algorithmic ageReady for a journey between art, data, and professional conscience? Let's go 🚀

💡 The World According to AI: An Exhibition Mirroring Our Practices

First event of such magnitude, The world according to AI brings together 43 artists from around the world, with nearly 40 works, some of which were created especially for the occasion. But more than a technological show, it's a dive into the dilemmas that are shaking up our society... and our professions. Generative AI, facial recognition, digital extractivism, ethical abuses... So many subjects that are increasingly appearing in our communication plans, sometimes without us having time to digest them.

Communicators will find familiar themes there, approached from an artistic angle:

• Analytical AI, which questions our relationship to targeting, tracking, and the quantification of attention.
• Generative AI, which disrupts creative logic and redistributes roles in the value chain.
• The human behind the scenes of automation, with a powerful focus on invisible click workers.
• Ecological issues, rarely taken into account in our discussions on digital… and yet essential.

🎯 Three works, three triggers for our professions

Some installations are particularly impactful for those interested in the transformation of our professions.

 The Invisible Materiality of AI with Julian Charrière

With his sculptures Metamorphism, Julian Charrière reminds us that AI is not the immaterial cloud we would like to believe. By melting motherboards, processors, and other computer hardware with earth, the artist materializes what our marketing communications often present as “dematerialized.” An invitation to rethink our discourse on digital technology and its environmental implications in our CSR strategies.

 Mapping Complexity with Kate Crawford and Vladan Joler

The giant diagram Calculating Empires traces five centuries of inventions and experiments that led to today's AI. This complex map echoes our attempts to visualize abstract concepts for our audiences. How can we simplify without distorting them? How can we make the invisible visible? These are questions we ask ourselves daily in our professions.

 The human work behind automation

Installing Meta Office and Aggregated Ghost by Agnieszka Kurant highlight the outsourced and underpaid “click work” behind AI systems. A reality we must integrate into our corporate narrative, as ethics and transparency become strong expectations of our stakeholders.

 ???? Communicating in the age of machines: what should we remember?

Rethinking our relationship with content creation

Generative AI is already disrupting our creative processes. The works of Gregory Chatonsky, such as The Fourth Memory, or the augmented poetry of Sasha Stiles with Technelegy, show us the way to a fertile human-machine collaboration rather than a substitution. The challenge for us, communicators, is not so much to delegate creation to AI as to rethink our role as curators, publishers and amplifiers of generated content.

Questioning the image and its veracity

Through works such as Trevor Paglen's, which explore the biases of facial recognition systems, the exhibition reminds us that images are no longer the intangible truth they once were. In a world where the line between real and generated is blurring, how can we maintain trust in our visual communication? This is a major challenge for the coming years.

Towards new interactive and participatory formats

The installation The Organ by Christian Marclay, which allows the public to activate combinations of videos circulating on Snapchat, perfectly illustrates the new forms of interaction possible. A source of inspiration for our event communication devices and our brand experiences that seek to actively involve our communities.

In summary: three concrete avenues for communicators

1. Developing a critical view of AI : moving away from techno-solutionist discourse to question the impacts and limits.
2. Reaffirming the human behind the tools : behind each algorithm, each prompt, there are hidden human choices and concrete implications that help to avoid the dehumanization of our communication.
3. Test, divert, be inspired : Explosion artists are opening new paths. It's up to us to explore them to renew our formats, our stories, our interactions.

What now? Going further with AI 🚀

At We Are COM, we don't just ride the wave. We prefer equip communicators so that they can take control of these new technologies, by incorporating them into their business reality.

This is the whole objective of the AI Red Thread, our new quarterly meeting, 100% designed for communications professionals.

🕒 In one hour, we take stock of what really matters:

• 15 minutes of useful sleep to decipher the latest AI news on the communications side,
• 45 minutes of concrete use cases, shared among peers, to move from intention to action.

And to go even further, our tailor-made training courses et our dedicated content support you on a daily basis: editorial strategy, augmented creation, production tools, AI ethics... everything is covered.

👉 Artificial intelligence will not replace communicators. But those who know how to use it will be one step ahead.