CSR, AI, influence, regulation… The lines are shifting, benchmarks are evolving, expectations are accelerating. Faced with these major changes, communicators no longer play the role of just a conduit, but also a builder. Builders of stories, trust, impact—and sometimes even frameworks. To mark the release of the 10th edition of Communicator, the profession's reference work, the We Are COM Club welcomes Céline Mas for an exclusive discussion. The objective? To gain perspective and pave the way on the major issues reshaping the future of communication. Far from fads, close to the field. A look back at a presentation where convictions, vigilance, agility… and a desire to act intersected 🚀 PART 1: COM, from ideas to action 1 – The communication plan The big trend of the moment? Rethinking the communication plan in light of a VUCA world. This acronym, inherited…
Anticipating major changes in communication
