Summer is the perfect time to disconnect... but also to get inspired. Not working does not mean stifling your creativity.
La We Are COM team helps you stay inspired, just what you need for a tanned back-to-school season full of new ideas. 😎 Here is a little communication kit to help you relax while cultivating your creativity.
1 – Take a notebook everywhere you go
When do the best ideas come to you? Everyone knows they come when you least expect them, in the shower or even on a beach lounger! And since a good idea disappears as quickly as it arrives, write it down carefully in the notebook you will have at your side.
The We Are COM team’s tip? If you've forgotten your creativity notebook, write a short voice note to yourself in front of the other stunned tourists. The most important thing is to always keep track of your spontaneous ideas.
2 – Do nothing and listen to what comes
Boredom is boring but it's also super powerful! Learn to do nothing and let your brain wander; that's how the most unexpected associations of ideas will come to you. So remember that daydreaming is already the beginning of creation.
The We Are COM team’s tip? Take 30 minutes a day to disconnect. No screens, no headphones, no to-do lists. It's summer, enjoy it: just you, your lounge chair, and your pair of flip-flops.
3 – Photograph details
A wacky font on a beach menu, rather ugly packaging for disoriented tourists, a local storefront that's too vintage, a slightly dented pebble... Take pictures of everything and nothing – and not just landscapes feelgood polished for your Instagram posts. It's the most innocuous details that, without knowing it, most intensely fuel your creative reservoir. 👩🏻(I.e.
The We Are COM team’s tip? Create a "summer visual inspiration" folder and fill it with all your summer finds without pressure. It'll be your personal Pinterest!
4 – Read constantly
Read without moderation! Reading is reconnecting with the pleasure of letters and the deep meaning of words. At We Are COM we like to think that a well-turned sentence is a subtly introduced idea.
The We Are COM team’s tip? And above all: read on paper! A novel, an essay, a true story… Prefer the paper format that you can corner, underline, highlight, scribble on…
5 – Play, doodle and laugh
Let the artist in you express himself. Play, draw, doodle… Summer allows you to rediscover your raw creativity. Isn't the best communication tool the imagination of an 8-year-old? Well, become that inspired and inspiring child again.
The We Are COM team’s tip? Wow... We have so many ideas, we should devote an entire article to them! Invent absurd brand concepts, imagine offbeat advertisements, come up with crazy slogans... Have you heard of the 3-word game? Simply draw 3 words and create a whole concept around them. Alone or with others, good times guaranteed.
6 – Write without ulterior motive
Far from the world of communication, its objectives, its targets and its key messages, write for yourself, in complete freedom. Relearn to write for nothing, just to put some of your thoughts on paper (I.e.
The We Are COM team’s tip? Explore the depths of your brain by experimenting with intuitive writing. Instructions: Take 10 minutes to write down everything that comes to mind, in one sitting. It's amazing what your brain can say without thinking or proofreading.
7 – Soak up the summer storytelling
Summer is the celebration of storytelling ! Sunscreen and hair care brands are letting loose: “ tropical glow "," infinite hydration "," vitamin-packed trip "," ocean freshness "...It's kitsch, and we love it. Why not take inspiration from summer vocabulary to give your next campaigns a new lease of life?
The We Are COM team’s tip? Are the post-sun slogans still alive? Capture your favorite summer phrases and write them down in a little punchline bank. One day, you'll thank yourself.
8 – Meet people
Confront the world, literally. Hang out and interact with as many people as possible. Talking to real people—those who aren't part of the communications world—is incredibly enriching. Craftspeople, teenagers, globetrotters, athletes, foreigners, retirees… Meetings allow you to change your perspective and discover new worlds.
The We Are COM team’s tip? To gather unexpected insights—and without a Teams meeting—listen to the authentic language around you! Take note of words you're not used to using and give your future campaigns more authenticity.
9 – Listen to podcasts
🎧 But be careful, podcast that have nothing to do with COM! Whether you prefer cooking recipes or criminal cases, step out of your comfort zone and explore worlds you're not used to. It is by broadening one's horizons that one stimulates one's inspiration.
The We Are COM team’s tip? Don't shy away from audio fiction. You're on vacation, so there's no need to be serious. The advantage of a podcast is that anything can become a source of inspiration: a sentence, a voice, a tone, an effect, a slightly offbeat narrative structure...
10 – Subscribe to the We Are COM newsletter
It is the smart reflex to stay inspired in summer, but also throughout the year, and without lifting a finger. Seriousness, best practices, fun, trends, formats to test, ideas to recycle without feeling guilty and lots of creativity, all directly in your inbox!
The We Are COM team’s tip? Pour yourself a nice cup of coffee (or a nice cold cocktail), clear your mind, pretend you're taking a creative nap, and enjoy this good dose of inspiration!
Illustration visual: Freepik
