Welcome aboard! ✈️ What sounds make the heart of an iconic brand like Air France beat? How do you create a brand universe that is both elegant and coherent? How do you embody a French positioning? 🚀 We had the pleasure of joining Mélanie Guillain, Air France Brand Manager, for a unique workshop at the We Are COM Club, dedicated to sound identity. 🇨🇵 Elegance, Frenchness, and emotion: let's explore the behind-the-scenes of a sensory experience designed to embody, at every moment, the very essence of the French airline. Hello Mélanie, at Air France, what role does music play in the brand universe? Music has long had a strong and lasting connection with the Air France brand. Since 1999, the company's advertising films have made a lasting impression with powerful titles: "Asleep from day" by…
Sound identity: elegance according to Air France
