TOP 20 communication tools in 2025

New formats, AI everywhere, tight deadlines: we know the daily life of a communicator 😅 Here's your 2025 survival kit : solutions selected by Club members and tested by the We Are COM Team to create, collaborate and perform, every day.

Directly from our Innovation Corner (aka the Bible communication tools) et presented in meet-up, this TOP is based on concrete usage criteria: time saving, brand consistency, integration into workflows and measurable impact. It's up to you to test it!

1. ChatGPT, the still #1 AI assistant 🤖

ChatGPT is a platform text generation by artificial intelligence developed by OpenAI. ChatGPT is capable of understand and generate natural language text, making it a powerful tool for a variety of tasks, ranging from creative writing and content writing to assisted programming and complex problem solving. ChatGPT is the AI ​​solution the most used in the world.

Why?

• One of the text generative AIs the most efficient currently (ChatGPT-5)
• An AI with powerful “memory” capabilities (memorizing conversations beyond chats, personalizing exchanges, etc.)
• A free version that holds up and is enough to start getting to grips with the tool: access to the latest ChatGPT model, access to the GPT Store, image generation, etc.
• A paid version for the most active users, which increases message limits, analysis capacity, access to projects (folders) and allows the creation of GPTs
• The variety of use cases : generate text, synthesize documents, answer practical questions (office automation, code, etc.), brainstorm but also generate increasingly complex images and videos (SORA).

2. Gamma, the express presentation creation workshop 🚄

Gamma is the intelligent design assistant designed to speed up the creation of presentations, documents, carousels, or even mini-websites. In short, it's a hybrid between PowerPoint, Canva, and Notion: you enter an idea, a brief, a file, or even a website URL, and Gamma generates a proposal for both content (text, structure) and form (layout, visuals). It's not just about "making it look pretty," but about saving time and streamlining collaboration.

Why?

• Decks that tell a story : based on a campaign brief, Gamma proposes a structured framework with titles, subtitles and hooks
• Design + content generated simultaneously : no need to switch between your AI editor and a graphics tool, Gamma combines the two to deliver a ready-to-use rendering.
• Real-time co-creation : several people can work on the same medium, comment and iterate as on Google Docs
• Exportable formats : PPT, PDF, PNG or even Google Slides to remain compatible with internal uses. Gamma thus becomes a “production hub” for all your presentations.

3. Canva, to easily create all types of media 📚

Canva is a online design platform thought for produce quickly and well : a huge library of templates and elements, ultra-easy handling intuitive, and above all the possibility to apply your brand identity painlessly (logos, colors, fonts). Perfect for social, presentations, posters, print & digital, solo or in a team (web + mobile)

Why?

• A intuitive interface et more powerful to create communication materials (social media, banners, presentations, etc.) without graphic skills
• “accessible” subscriptions (vs the competition)
• access to a catalog of templates, elements, photos, etc. important
• For paid subscriptions, collaborative mode, the possibility of having your own graphic charter and many increasingly powerful AI tools

4. Midjourney, to bring your ideas to life 🎨

AI Image Creation Reference, midjourney has been offering a video mode : we start with an image (generated or imported) and transform it into a short clip. V1, launched in June 2025, creates sequences of approximately 5 s that we can extend in increments up to ~20–21 s. Dedicated parameters allow you to adjust the movement. Be careful though: video rendering consumes significantly more “credits” than the images!

Video generated on Midjourney, based on an image generated on Midjourney

Why?

• A interface (more and more) intuitive et more powerful
• paid versions depending on usage, with plans for companies wishing to ensure the confidentiality of their prompts/images
• The variety of styles : from photography to 3D, including drawing, painting, etc.
• Options of advanced customization (reference style, character, staff, etc.)

5. Google Gemini (Nano Banana), the future of photo editing/creation?

“Nano Banana” is the code name of the model Gemini 2.5 Flash Image : an engine of image generation and editing Ultra fast integrated into the Gemini app (web & mobile) and available to devs via AI Studio. Its promise: touch-ups contextual (backgrounds, objects, styles, photo fusion) while preserving identity people, products and patterns, where many AIs still distort features.

Why?

• Natural… and quick touch-upsChanging an outfit, recomposing a setting, harmonizing the lighting, merging several images (packshot + atmosphere): everything is controlled in natural language, with a coherent rendering in a few seconds. Ideal for adapting the same visual across several channels without going through a studio.
• Face/product consistency = creative brand safety. The model maintains resemblance (faces, mascots, patterns), which reduces artifacts and prevents you from “presets” that betray the brand. Concretely: an ambassador, a leader or a product remain recognizable from one variation to the next.
• Accessible in Gemini (including free to test)
• COM & reputation safeguards : the power of the tool imposes rules of use (consent, mentions of modified images, management of faces/public figures)

6. Higgsfield, the creative studio for testing AI from every angle

Higgsfield is an AI-powered video creation platform that brings a cinematographic control to COM teams: choice of AI model (e.g. Nano Banana, Kling 2.1, Seedance Pro, Wan 2.2), animation of static images with real camera movements, integration of VFX effects (explosions, transformations, elemental effects), and even lip sync for spoken formats. Objective: to produce immersive clips in minutes, without a heavy post-production chain.

Why?

• Limit subscriptions, keep controlThe platform lets you select the most relevant AI engine (Kling, “Nano Banana”…). Result: you avoid piling up paid tools and keep a one-stop shop for your renderings, useful when needs vary according to campaigns
• Scale up…carefully. A free plan lets you test camera moves, presets, and effects; Basic/Pro/Ultimate plans unlock more credits, access to premium models, and commercial use. Ideal for framing your POCs, then scaling when formats prove their impact
• Bringing spoken word formats to life without a studio! Lip-syncing aligns lip movements, motion, and voice to create explanatory clips, management messages, or product teasers without filming. It's a clear win for multi-country localization and social series.

7. Heygen, to create video avatars (and much more) 🎥

Hey Gen is a platform of AI video generation which allows the production of professional capsules without filming : creation ofrealistic avatars (including yours in minutes), voice cloning, and “transparent” translation (the voice and the lip movement adapt to the target language). Ideal for industrializing spoken content — onboarding, managerial messages, tutorials, demos — while maintaining a brand consistency.

Why?

• Localize content at high speed : Synchronized translation (voice + lips) transforms a message in French into EN/ES/DE versions in a few minutes!
• Industrialize video production with proprietary avatarsCreate personalized avatars (from a short video, a photo or even a prompt) and vary your messages endlessly, without a “presenter” to mobilize. Perfect for series (FAQ, product, HR) and large-scale personalized campaigns
• Vocal clones allow you to adjust speed, pitch, and volume to stay aligned with the brand's sound design (and avoid the "generic voice" effect). Ideal for executive or spokesperson speeches
• Assembly without technical skills, reusable templates, automations (batches): you create faster, for less, and you keep the studio for premium content that is really worth it

8. Submagic, help with creating short formats 📸

Submagic is an AI video editor designed for the short form : it generates animated subtitles (claimed 99% of accuracy, 100+ languages), automatically adds Contextual B-roll, cut them rests and parasitic words, offers hooks and descriptions by AI, and extracts from Magic Clips from your long videos. The goal: to produce shorts readable, rhythmic, “scroll-stoppers”…without going through an assembly plant.

Why?

• Generate automatically subtitles (social media style) on your videos
• Maximize retention in 1 pass With les dynamic subtitles + cut of silences et auto-zoom/transitions give a native TikTok/Reels rhythm.
• Industrialize the “social” version with the Magic Clips function which Spots your best moments and generates ready-to-publish versions in just a few clicks (titles/hooks, descriptions, hashtags). Perfect for “transforming” an interview, podcast, or testimonial into a series of shorts.

9. Freepik, a powerful image bank 📸

Freepik is a online graphic resource bank, offering a vast collection of gallery, vectors, icons, illustrations, PSD et videos. In addition to free resources, Freepik offers a Premium subscription which provides access to exclusive content and advanced features, including tool integration of AI for image creation.

Why?

• search engine filters, very effective
• La size from the content library
• La variety available media: photos, illustrations, vectors, icons, etc.
• The integration of visuals generated by good quality AI (and always reported)
• The possibility of modify the proposed visuals with the integrated AI models

10. ElevenLabs, for generating voices and sound 📣

ElevenLabs is an advanced platform of voice generation by artificial intelligence, known for its ability to produce extremely high-quality synthetic voices. realistic. ElevenLabs allows to transform text into speech with natural intonation and inflections that perfectly capture the desired tone. The platform is also capable of clone voices and provide automated dubbing solutions.

Why?

• One of the voice generative AIs the most efficient currently
• A intuitive interface
• Creation of avatars Audio, with effective modulators
• Access to a catalog of several 100s of realistic voices for all projects
• Voice-related features: subtitles, dubbing, etc.
• The generator of sounds and sound effects
• The generation of podcast or Books audio

11. NotebookLM, the AI ​​that thinks and speaks (really) with YOUR sources 🗂️

NotebookLM is an AI-powered research and note-taking assistant developed by Google Labs. It pallows you to interact intelligently with your documents (PDF, Google Docs, Slides, sites, videos with transcripts, etc.), generating summaries, explanations, mind maps and formats audio podcast type, all relying solely on your sources, without hallucinations.

Why?

• Synthesizes documents precisely from downloaded content (PDF, Docs, sites, etc.), without hallucinations
• Creation of podcast-style audio summaries (“audio overviews”) from your sources
• Share specific elements (mind map, audio, etc.) without revealing all of your data, with sharing options
• Team collaboration, integrate internal or external sources and benefit from robust security via Workspace (no use of data to train models)

12. Fireflies, the actionable memory of your meetings 📝

Fireflies is an AI assistant that records, transcribes, summarizes and analyzes automatically your meetings (Zoom, Teams, Google Meet, etc.). It recognizes speakers, detects the language, generates structured summaries (overview, key points, actions) and allows you to search your archives…or question the agent AskFred to get a precise answer without re-listening to 1 hour of audio

Why?

• Capture audio frictionlessly, anywhere. Guest bot, Chrome extension, mobile or browser recording: you can record in any situation, without depending on a studio setup
• AI summaries (preview, detailed, action items, “synthetic” or “personalized” version) that transform your meetings into distributable reports, notes or editorial briefs ready to share
• Automatic language detection and assignment by speaker : essential for international teams, multi-voice interviews and media training
• Access to conversation analytics (speaking time, feeling, monitoring of subjects) to objectify the exchanges and improve your rituals (editorial committee, project, crisis)

13. Instapage, the conversion machine 🎯

Boarding is a platform no code cut for design, optimize and customize high-converting landing pages. Publisher drag-and-drop very precise, visual collaboration real-time, content generated by IA, Server-side A/B testing, heatmaps and activation AdMaps to align your ads and your pages: everything is designed for the match message and performance.

Why?

• Build pages ultra-fast et responsive via a pixel-perfect editor. Ideal for operations where every day counts (acquisition campaigns, recruitment, events), without mobilizing IT
• Test your hooks, visuals and forms withServer-side A/B testing (more reliable than client-side), read the heatmaps to understand where attention drops, and activate the dynamic customizatione (DTR) to vary the text according to the audience/source
• Map your ads and pages to serve the right promise to the right audience. Less bounce, more relevance!
• Generate titles, paragraphs and CTAs in seconds with integrated AI

14. Yoast SEO, to simply improve your SEO ⌨️

Yoast SEO current is a WordPress plugin and Shopify reference that facilitates the optimization of websites for search engines. Yoast SEO offers a full range of features to improve the visibility of sites on Google and other search engines. Available in free and premium version, Yoast SEO is used by over 15 million sites worldwide.

Why?

• Version for free which covers the essential needs in SEO management of a site
• La simplicity using the plugin in the WordPress interface
• Management research and social media insights

15. WriteSonic, make yourself visible in AI responses 🔍

writesonic pivoted its “AI writing” suite to a platform GEO (Generative Engine Optimization): it tracks, benchmarks and optimizes your brand presence in responses from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, where your audiences now ask their questions. The key: a unique cockpit that combines visibility tracking, corrective actions and the production of “citable” content by AI. 

Why?

• AI Visibility Dashboard: Mentions, Citations, Visibility Score, Sentiment, Competitive Comparisons, and Cross-Platform Tracking (ChatGPT, Gemini, Perplexity, Copilot, AI Overviews). No More “Hands-On” Checks: you finally measure the space you occupy in the AI ​​responses
• With AI Traffic Analytics, you track visits from AI crawlers (ChatGPT, Claude, Gemini, Perplexity) via server logs : which pages are explored, how often, and how these visits sometimes precede human clicks. A building block that is missing from classic analytics
• Integrated Ahrefs and Google Keyword Planner data to build your SEO plans, AI-assisted technical audits and GEO tracking at the same place

16. Powell Software, the intranet that engages 🤝 

Powell Software is a digital workplace built on Microsoft 365 (SharePoint & Teams) to modernize the intranet : unified hub for internal communications, personalization down to the team or employee level, Gamification, editorial hubs/paths, chatbot IA, all with analytics, advanced design, compliance & security integrated. Bonus: governance Teams (dashboard, simplified navigation) and even physical space managements (station reservation, calendar integration, Power BI reporting).

Why?

• Centralization of content in hub easy to takee in hand on the administrator / contributor / user side
• Gamification, journey and AI chatbot transform the intranet into an experience : we guide employees (onboarding, QVT campaigns, culture, security), we stimulate participation, we select key content without overloading
• The brick governance avoids “Teams inflation”: monitoring dashboard, navigation rules and space creation

17. PerfectPost 

Perfect Post is a Chrome/Safari extension designed to optimize your LinkedIn publications from start to finish: definition ofobjectives: (writing, interactions), writing assistant to refine the shape, automatic backup of each word, preview before sending, planning (including first comment), then impact monitoringIn short, an editorial cockpit that secures your posts and their reach.

Why?

• Get in shape simply his Linkedin posts and the preview before publication
• Le impact monitoring helps you to objectify what works: ideal length, density of hashtags, effectiveness of hooks, effect of the first comment…
• The tool prompts you to choose an intention (visibility, conversation, clicks, etc.) and then aligns the formatting and editorial advice accordingly. : clearer hooks, airy paragraphs, explicit CTA. Ideal for transforming a “LinkedIn draft” into a post that holds up algorithmically.

18. Wooclap, to easily host meetings 🚥

wooclap is a interactive platform designed for transform presentations into engaging and dynamic experiences. By combining interactivity tools like questionnaires, live polls, and word clouds, Wooclap aims to captivate the audience. The solution allows measure engagement and promote active participation during sessions in person or remotely.

Why?

• Le price / quality ratio of the solution
• Ease of use of the tool for administrators and participants
• The variety “questions”: survey, word cloud, quiz, whiteboard, etc.
• THEintegration into PowerPoint
• statistics in real time

18. Zapier, to automate everything ⚙️

Zapier is a automation platform that connects more than 6 applications et to automate workflows without requiring coding skillsWhether you're syncing data between apps, sending automated notifications, or creating complex multi-step processes, Zapier is a powerful solution for streamline daily operations.

Why?

• hundreds of built-in apps to create your automations
• La multiplicity of possible scenarios
• The interface, easy to use

19. ActiveMailer, for ultra-personalized mailings 📨

ActiveMailer is a SaaS platform specializing in email marketing, designed to meet the needs of companies wishing to optimize their email campaigns. It allows users to create, schedule and analyze email campaigns efficiently. Its à la carte features and its high level of customization make it an ideal tool for internal communications, newsletters, as well as prospecting and loyalty strategies.

Why?

• A tool robust et intuitive
• Management dynamic contact lists
• Hyperpersonalization content based on user preferences / segments

20. Smash, the transfer of (very) large files… simple & 🇫🇷

Smash is a platform sending large filesx (up to 250 GB and more) designed for simplicity, speed and security, without hidden limits. Key asset for COM: storage in France. 

Why?

• Send heavy media to providers/teams without degrading quality
• With the paid version, shipment tracking and customization of the sending interface

🎥 The replay of the Club We Are COM meet-up 

📝 The presentation support “The best communication tools”