What makes a brand instantly recognizable, even with your eyes closed? Its sonic identity, of course! How can you stand out in the ruthless digital world? 🔥 How to create a unique and memorable brand jingle? 🚀 It was during a unique Club We Are COM workshop, dedicated to sonic identity, that we had the pleasure of speaking with Alison Donat-Chauvel, Head of Customer & Brand Marketing at ManoMano. 🔊 The French DIY company reminds us that behind a few well-chosen notes, there is often deep thought. Let's explore the behind-the-scenes of a sonic transformation like no other. Hello Alison, ManoMano has redesigned its sonic identity. Can you tell us more about the behind-the-scenes of this project? I am convinced, both personally and professionally, that music is essential. More than ever, brands, especially those present on digital,…
ManoMano, the power of a well-thought-out jingle
