Artificial intelligence is revolutionizing the way the French perceive corporate communication. 🤖 The same message is no longer received in the same way depending on whether or not it is designed with its help. So, what do consumers expect? And how can brands remain credible in this new landscape? 🚀 This is the whole point of the We Are COM x Viavoice Institute study on brand sincerity in the age of AI, which Arnaud Zegierman, sociologist and co-founder of Viavoice, deciphered for us through his analysis of the survey results. Part I – Sincerity in corporate communication What are the attributes of a sincere brand? For the French, sincere corporate communication is, above all, communication that is consistent between a brand's words and actions (27%). A figure that has remained extremely stable since our last study on the subject in 2020. Consistency therefore represents…
Brand Sincerity: Is AI a Game Changer? (Viavoice study for We Are COM)
