🎧 What if a brand's emotion came first and foremost through sound? In a world where every second counts, how can you ensure that a brand is identifiable from the first notes? How can you create a coherent, moving, and memorable musical universe across the world? 🌍 🔥 During an exclusive conversation with Vrej Sarkissian, Director of Music and Experience at Orange, the We Are COM Club had the chance to dive behind the scenes of the Group's sound identity. A signature designed to stir emotions, to strengthen brand consistency, and to make Orange shine well beyond a screen. 🎶 Hello Vrej, to begin with, what aspects of musical identity do you work on? Vrej Minassian: Brand management means managing emotions. Emotion is essential for a brand, and music is an unparalleled emotional lever. Have you ever tried...
Orange, sound identity and universal emotion
