Brrrrr, winter is coming... 🧣 And with him, the cold, the grey weather, the fatigue and the demotivation of the communication teams.️
How can we continue to communicate in an inspired way? How can we recharge our batteries so as not to succumb to the end-of-year blues? 🍵 The team We Are COM reveals you her best rituals to adopt to combat gloom. 👉 Tips to pick and choose, test and share to wake up frozen neurons.
Ritual #1: Design a mood board of frosty ideas
Shops have their Christmas window displays, so why not decorate your walls with lots of ideas too?
Whether it is physical or digital, Your mood board of frosty concepts is here to warm up the atmosphere and creativity. Showcase your latest finds, seasonal textures and illustrations, slogans that evoke the warmth of a chalet and a crackling fireplace. 🔥 This sensory inspiration board should bring winter into your thoughts and warm up your communications.
💡 Tip from WAC: Invest in a warm chestnut or gingerbread scented candle; you'll see, a well-acclimated open-plan office is a haven of well-being and creativity. Yes, The power of smell is often underestimated. But did you know that smell was considered THE sense of imagination? (It also works with hot chocolate).
Ritual #2: Impose a surprising Advent calendar
Why wait until December to treat yourself? 🎁 This winter, Celebrate yourself every day with a special feel-good advent calendar Quirky quotes, anecdotes, challenges to overcome… Give yourself a shot of extravagance every morning to maintain connection, keep the rhythm and above all shake up your ideas.
💡 Tip from WAC: Create an interactive calendar in a tool like Notion and create a surprise box in which everyone is free to share your good ideas for beating the blues : “a winter playlist”, “a gif to meditate on”, “a creativity challenge”… You’ll see, this space will quickly become the ritual of your winter mornings.
Ritual #3: Prepare your fall/winter survival kit
This is your ultimate starter pack, a kit to pull out as soon as the cold weather arrives. What's inside? 🧦 The essentials for a 100% cozy workspace : calming wallpapers, Scandinavian-style management tips (yes, they're not just about decor), uplifting herbal teas, chocolate, an essential oil diffuser, a light therapy lamp…
💡 Tip from WAC: Fashion " Slowing down is not the same as weakening. Activated! To remind you that slowing down is a sacred right and that in winter, it is possible to adopt a cruising pace, Visibly display your best mantras. Do you have sticky notes and a computer? Let's go! "Slow mode ON", "Freezing of ideas in progress", "Slow but powerful thinking"... Let your imagination run wild.
Ritual #4: Establish TV and couch sessions
In winter, who doesn't dream of snuggling up on the sofa, tea in hand and a blanket over their feet, in front of their favorite series? No problem, Why not also introduce television breaks during the day? ? 🍿 Each week, dedicate a moment to nostalgia and creativity, a moment where each collaborator can freely present one of their favorite communications.
💡 Tip from WAC: And then what? Share your thoughts, even debate! Why did this ad resonate with you? What would you have kept or changed? How did this ad revolutionize the industry? This ritual helps you (re)discover the greatest gems of advertising. It's entertaining, it's stimulating, and above all, it's inspiring. By the way, are you familiar with our rankings of the best Christmas COMs?
Ritual #5: Schedule creative breaks
Well-being is key, and what if your body also played a role in your communication strategies? Relaxing breaks are not only pleasant but also beneficial. A quick yoga session, a team meditation workshop, a brisk walk in the cold during your lunch break… 🧘 And just like that, you'll see, your ideas will be instantly boosted. Finally, Taking the time to breathe is already a step towards creation.
💡 Tip from WAC: Manual work is so relaxing and stimulating. How can you combine business with pleasure? Organize handmade greeting card workshops? Drawing, collage, calligraphy… It's sensory, quirky, personalized and above all super original!
Ritual #6: Keep an editorial mood journal
The personal diary is outdated; make way for the professional and emotional journal. Every day, Take a few minutes to record your best and worst emotions of the day. What you enjoyed doing, saying or writing, what you could have optimized, improved, what soothed you and what upset you. 🤔 This simple ritual can profoundly impact how you approach your future communications.
💡 Tip from WAC: Because Punchlines are still incredibly inspiring. Why not jot down in your little secret notebook the best ideas thrown around in the open space? Or the worst ones, because it's good to laugh too.
Ritual #7: Debate over philosophy coffee
Transform vCoffee breaks as real idea boosters! In the morning, croissant in hand or in the evening, to bring back a little light (not electric!) once night has fallen, plan philosophy coffees. The principle is simple: a hot drink, a question, a few minutes of discussion… And just like that, a creative idea sprouts around the coffee machine or on Teams. Who said philosophy had no place in communication?
💡 Tip from WAC: Pick questions that spark the imagination “If winter were a brand, what would its signature be?”, “Should ugly sweaters be banned or made a must-have?” In addition to breaking the routine, the philosophy café fosters a common editorial culture: your punchlines become landmarks, internal references that inspire your projects.
Bonus: Join the We Are COM community 🍾
Here's THE best way to beat the blues… Joining the We Are COM Club means getting through the winter while being inspired (and complaining if you prefer) among peers. What's on the agenda? 🚀 Unique opportunities to develop your skills, after-work drinks to enjoy while chatting, training courses to keep you progressing without ever getting bored, educational formats that are fun and straightforward. In short, serious work, laughter, and surprises.
💡 Tip from WAC: Simply click here !
Illustration: Freepik
