Here we are… Mariah Carey is back! ☃️ It's time to dig out your ugliest sweaters and relax in front of the annual TOP list of the best Christmas communications from the We Are COM team.
What does the year 2025 hold in store for us? 🎄 From The magic of Christmas, of course, but also innovative spots and even ads that go against the grain. 🌟 Fashion magic engaged: Here we go with our selection of the most creative, tender and stunning campaigns.
#1 – Waitrose – The team's favorite
Keira Knightley is known for her role in the iconic Christmas film, Love Actually. Well, this year she can also be seen in an enchanting Christmas commercial for the Waitrose supermarket chain. All the ingredients of a good British romantic comedy They're all together, we won't say any more, enjoy!
#2 – IKEA – The Christmas Kit
Ah, the famous IKEA flat-pack furniture, many dread it… And yet this ultra-creative campaign reminds us that it doesn’t only have bad sides. The magic of Christmas is also about knowing how to prioritize the emotional side over the promotional side. And you, what would be your best Christmas gift? ????
#3 – Disney – Once Upon a Time…
With Disney, imagination (always) becomes reality. Once again, The famous entertainment company offers us a small masterpiece.Pinocchio is the story of a puppet that comes to life. Here, it's the drawing of a little girl that comes to life to experience everything (or almost everything) alongside him. Happy ending guarantee !
#4 – Coca-Cola – Between tradition and innovation
We absolutely love the animals in the Coca-Cola ad. 100% AI-generatedThis campaign is a triumph over its controversial predecessor. Is it an advancement of artificial intelligence or a shift in attitudes? Whatever the reason, this communication strategy, blending tradition and innovation, has won over the team. You be the judge!
#5 – John Lewis – A COM that leaves you speechless
Ah, the John Lewis communications team! What would our year-end TOP list be without mentioning them? Every year, the department store chain outdoes itself to offer us a surprising and always inspiring Christmas campaign. In 2025, the brand has chosen to keep the spirit of Christmas alive without words.Look!
#6 – LEGO – The bricks put on a show
How can we reignite a pre-teen's desire to play? Thanks to a super original cover of Lionel Richie's famous "Hello" by a choir of minifigures. Playing is about sharing! And that's what LEGO melodiously emphasizes in a society marked by the omnipresence of digital technology. 🎼 There we go, we've got the tune stuck in our heads…
#7 – Lidl Switzerland – What if it was Christmas more often?
???? Wouldn't it be nice What if the spirit of Christmas wasn't reserved for the holiday season? With its campaign " Celebrate every day ", the discount brand unveils a true ode to kindness. A spot feel good who doesn't sell products, but a philosophy, And it feels good!
#8 – Orange - Requiem for an advisor
This year, the telephone operator chose to remind us – in all circumstances – with a Mozart requiem. Their signature Orange is here " takes on a humorous tone at the end of this year. Christmas has many surprises in store for you? But not your Orange advisor: he will be there no matter what! 😜
#9 – Uber – A comeback… In time
This year, Uber is launching its Christmas advertising campaign with a particularly successful commercial. This emotional campaign, worthy of a short film, features a young woman reminiscing about her past as she travels through the streets. A touch of nostalgia and a lot of hopeThat was all it took to move us and make us join.
#10 – Telstra - Supernatural Christmas
The Australian telecommunications company has delivered a charming little animated film in which a teenage girl encounters a small ghost. 👻 Far from the somewhat kitschy clichés of Christmas magicThis story of an unusual friendship between two lonely people illustrates the importance of being together.
BONUS – Intermarché – The Unloved One
Intermarché is making a strong comeback for Christmas 2025 with a unique and remarkable offer, confirming its status as leading French brand in terms of communication. With its agency Romance, the distributor continues to to dictate advertising trendsThis year, by combining live-action footage and 3D animation, they've crafted a story that's both touching and daring. Out with the realism of previous years, in with a modern fable featuring a wolf seeking acceptance… through better nutrition. Underlying it all, Intermarché's social message remains intact, enhanced by the iconic soundtrack of Claude François.
This hybrid approach, both technical and emotional, could well herald a new creative trend for 2026where brands blend reality and imagination to better convey their values 💡. Definitely one to watch…
Images: Freepik
