Listening and trust, a little bit of magic, a lot of patience… What if the pillars of a good romantic relationship were surprisingly linked to the pillars of good communication? What if our audience also needed proof of love? ???? Yes, we embrace our romantic side!
For Valentine's Day, the We Are COM team play the role of relationship coach by revealing yourself The 10 keys to a thriving relationship, in your personal life as well as at work. ???? Ready to manage your campaigns like your love life (and vice versa)?
#1 – Trust is at the heart of any healthy relationship
In love as in communication, without trust… everything falls apart. If your partner or your audience starts to doubt your intentions and sincerity, things are looking bad. To avoid this, the best approach is to remain transparent and demonstrate your commitment over time, little by little, campaign after campaign. Trust isn't decreed; it's built.
😍 Team communication tip: Make simple promises and keep them. There's no need to overdo it; simply do what you say and highlight the commitments you've fulfilled. And you, what recent proof have you given your audience to earn their trust?
#2 – Timing accounts for at least 80% of success
The most romantic declaration of love at the wrong time is like an untimely advertising campaign… It creates awkwardness! In communications, as in love, timing is an art; delivering the right message at the right time yields successful results. So, before you launch into anything, carefully consider the mood and state of mind of the person you're talking to.
😍 Team communication tip: One question, and one only: Hmm… Is this really the right time to address this topic, for your audience and for your brand? "If you're not sure of the answer, give up. Because yes, every conversation counts!"
#3 – The flame needs tending
Flowers aren't only given on the first date, are they? (If that's the case, then run to the florist immediately!) Similarly, don't only communicate when you have something to ask! A relationship needs nurturing; it's lived with regularity. The flame isn't fueled by carefully orchestrated interactions, but by subtle reminders.
😍 Team communication tip: By the way, when was your last non-commercial message? Block out a little time in your calendar to rekindle that flame by offering your audience a little "date": a personalized message, a slightly offbeat post... And why not a simple thank you for their loyalty?
#4 – Misunderstanding is the enemy of any relationship
Even if it's stating the obvious: no, what isn't said can't be understood. In a romantic relationship, as in a brand relationship, the other person can't grasp unexpressed ideas. In other words, without an explicit message and without clear explanations, you enter the dangerous gray area of misunderstanding and therefore misinterpretation. As you've probably gathered, talking is good, but communicating clearly is better!
😍 Team communication tip: It's better to be overly clear than under-clear, and better to repeat yourself than to be left hanging. Take the time to explain and reiterate. And above all, say things BEFORE they become a problem! Now that's good advice for avoiding a crisis.
#5 – Criticism is beneficial
Provided you listen! In a relationship, progress is made when you can pinpoint what's wrong. Unsurprisingly, the same is true in communication, where feedback is a tool for building, not punishment! But all criticism requires active listening. You have to accept the feedback and take the time to analyze it in order to concretely improve.
😍 Team communication tip: Learn to listen without anticipating, without preparing a response in your head! In a relationship, as in communication, don't respond to be right, but to move forward together. Truly listening changes everything! Hey, how about organizing a mini satisfaction survey?
#6 – A one-sided relationship doesn't appeal to anyone
In love, in communication, and everywhere else, giving without receiving is frustrating. Want commitment? Start by committing yourself. One-sided relationships are toxic; build a genuine, reciprocal exchange with your partner.
😍 Team communication tip: Indifference breeds indifference. Be extra creative to prove to your client (or lover) that you're truly there for them. How? Why not start by responding to comments from your loyal online followers?
#7 – Change made to please is never sustainable
In a romantic relationship, denying yourself to better conform to the other person's expectations is a recipe for failure. In communication, trying too hard to please can blur all the lines. Stay true to yourself; that's what makes the difference, what generates preference. You're never as attractive as when you're being yourself (and staying true to yourself).
😍 Team communication tip: Consistency is always better than performance! To avoid going off in all directions, create a solid brand manifesto. Knowing precisely who you are allows you to reinvent yourself creatively.
#8 – Routine is a plague
Speaking of renewal, another threat to eradicate is routine. In communication as in love, the status quo can be toxic: it weakens interest, erodes trust, and ultimately breaks the bond. Don't rest on your laurels, but reinvent your relationship (while staying true to yourself, of course!): new approaches, new perspectives…
😍 Team communication tip: What if the greatest proof of love for your audiences was to join the Club We Are COM Workshops, training sessions, meet-ups and plenty of other inspiring events to boost your creativity.
#9 – Expressions of love should be consumed in moderation
Too much affection is overwhelming, too little is discouraging… In communication, as in love, balance is key. You have to be present without harassing, talk without monopolizing, call back without insisting, and know when to step back without ghosting…
😍 Team communication tip: Are you familiar with the super 3-2-1 rule of communication? 3 for 3 useful pieces of content, 2 for 2 relationship-building messages, and 1 for 1 promotional message. That's what you need to keep the spark alive.
#10 – Breakups can sometimes be a blessing in disguise
Yes, even in a beautiful relationship, things can sometimes fall apart. And sometimes, breaking up is necessary to start over. Clinging to a relationship that's no longer working is exhausting for everyone involved. In love and communication, some strategies need to be abandoned and some targets let go. It's a sign of maturity, and who knows… maybe it's also the starting point for something new?
😍 Team communication tip: Conduct a brief audience audit every six months; this will allow you to focus on the relationships you need to nurture. For the rest, let it go. Thank you and goodbye.
Images: Freepik
