Long perceived as technological gadgets or promises reserved for the most "geeky" teams, AI agents are now becoming part of the daily lives of communications professionals. Automated monitoring, continuous editorial production, task orchestration, decision support… These new teammates are reshaping our working methods and challenging our role: what to delegate? what to manage? what to keep under control? 👁️ Because behind the wow factor, a strategic challenge is emerging: learning to design and manage these agents so they become true drivers of performance, and not uncontrolled black boxes. For this new AI Focus, the We Are COM Club's quarterly event dedicated to AI, we've chosen a decidedly operational approach. Our objective: to understand what AI agents really do, how to structure them intelligently, and above all, how to integrate them into our organizations without losing control of the editorial strategy and…
