Social media has never been so technical, so fast-paced, so demanding. And yet, it has never been so crucial for brand visibility. In 2026, the platforms are reconfiguring themselves at breakneck speed: LinkedIn is changing its algorithm, Instagram is inventing an ephemeral format, TikTok is becoming a search engine, and YouTube is surpassing Netflix in watch time. Meanwhile, AI-generated fruit videos are racking up 300 million views in two weeks, and brands are officially apologizing for having products that are too good 🍓 In this constantly evolving landscape, the real challenge for communicators isn't a lack of information, but knowing which information to retain and what to do with it in practice. Which formats truly capture attention? Which trends are worth pursuing, and which can be ignored without regret? How can the platforms' conventions be adapted to brand communication without losing one's identity? The state…
Social media content: formats and trends to watch closely
