To help you position yourself and ask your boss for a raise, The We Are COM team reveals the salary trends for communications professionals in 2027.Thanks to Michael Page's Digital, Marketing & Communication salary scales. 🤓 Revelations (or not).
In 2027, Wage growth is expected to remain moderate across the sector.The most significant increases are expected to concern the most in-demand expertise, in particular Data, artificial intelligence, CRM, marketing automation, and digital strategy.
Because the marketing job market is expected to see a gradual recovery in recruitment, but above all, a profound transformation of the professions themselves. What's the reason? Artificial intelligence, data exploitation and new business performance requirements.
Traditional skills in digital acquisition, CRM, SEO, social media, and e-commerce will remain important, but will now need to be complemented by a solid mastery of Generative AI tools – LLM, GEO… –, marketing task automation and data analysis.
And this transformation doesn't just concern technical experts. Top and middle management profiles will also need to evolve: Digital Marketing Directors, Heads of Growth, CRM Directors, E-commerce Directors, and Chief Digital Officers will be expected to demonstrate their ability to drive performance, support their teams through change, and systematically integrate AI into marketing strategies.
In short, in 2027, The scarcity will be more about skills than job titles.
The 3 major trends of 2027!
- 🤖 AI, data & automation Generative AI is becoming a permanent fixture in marketing and communications professions. LLM, GEO, marketing automation and data analysis are complementing traditional digital expertise.
- 📈 Performance & customer experience Companies are looking to accelerate their digital transformation, improve customer experience, and optimize their marketing investments. As a result, jobs in data marketing, CRM, growth marketing, e-commerce, marketing automation, and AI are expected to continue to grow.
- 🧠 Technical expertise & soft skills For management roles, technical mastery will no longer be enough. Driving performance, engaging teams in change, and integrating AI into strategies are becoming essential. Soft skills will therefore be as important as technical expertise.
And what about salaries?
No general surge in salaries is expected in 2027. Michael Page anticipates that salary growth will remain moderate across the sector. However, rare skills could stand out, with more significant increases for expertise in Data, AI, CRM, marketing automation and digital strategy.
The gross annual fixed remuneration grid in K €
| POSITION | 0 to 2 year-olds | 2 to 5 year-olds | 5 to 15 year-olds | Evolution |
|---|---|---|---|---|
| Communication Assistant | 26 - 32 | 30 - 35 | 35 - 40 | Rise |
| Communication Manager | 30 - 35 | 35 - 42 | 40 - 50 | Rise |
| Community manager | 32 - 36 | 35 - 45 | 45 - 70 | Stable |
| Press Relations Officer | 28 - 32 | 30 - 40 | 40 - 50 | Stable |
| SEO Specialist | 30 - 36 | 35 - 45 | 45 - 65 | Stable |
| Influence and Image Manager | 40 - 50 | 50 - 60 | 60 - 80 | Stable |
| Event Manager | 28 - 34 | 32 - 38 | 38 - 45 | Stable |
| Copywriter | 25 - 30 | 30 - 35 | 35 - 45 | Stable |
| Media planner | 32 - 36 | 30 - 35 | 35 - 45 | Stable |
| Communication manager | 45 - 55 | 50 - 65 | 60 - 80 | drop |
| Communication Director | 70 - 90 | 90 - 120 | 120 - 180 | Stable |
NB: the salaries presented here correspond to the employment market in Île-de-France.
