Your dedicated meeting on public interest communication by the We Are COM Club
To give a voice to those who are changing behaviors
In a context where major collective challenges call for concrete changes (ecological transition, health prevention, citizen mobilization, inclusion, security, sobriety) communication of general interest has never been so strategic.
That's the whole point of Voix Publique: a new quarterly event from the We Are COM Club, designed to give a voice to communicators from institutions, public bodies and public service actors.
How do you craft a useful, fair, and engaging message? What levers can be used to move from information to action? How do you build buy-in without being pushy? How do you measure the impact of a large-scale mobilization campaign?
With Voix Publique, the We Are COM Club opens a space for peer-to-peer exchange for deciphering the mechanics of public communication, share concrete feedback and experiences et to draw inspiration from those who work daily to move things forward behaviors.
A time to understand, share perspectives… and amplify best practices 🎤
Thursday, June 18, 9 a.m. When communication changes behaviors with Valerie Martin de ADEME, to decipher citizen mobilization campaigns, and Stéphane Fouquet from the National Health Insurance Fund, to share behind-the-scenes glimpses of health prevention campaigns.
Are you a Club member? Log in to go directly to the event page.
And if you have an idea or would like to suggest a speaker, it's this way ⬇️
To extend the discussions and transform good practices into concrete actions, We Are COM also offers complementary formats:
✔ Some masterclass to delve deeper into a strategic topic
In a small group, with experts, to delve deeply into key issues of public communication and challenge its practices
✔ Some training 100% operational
To develop skills in essential areas (AI, content, influence, etc.), with a practical approach that can be directly implemented in your teams
✔ The Lab' to explore and experiment
A space dedicated to innovation, to test new formats, tools and approaches… and stay ahead of the curve.
Because inspiration is only valuable if it turns into action 🚀