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Anticipating major changes in communication

CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...

What if AI revealed the true creatives?

As artificial intelligence infiltrates our creative tools, the question arises: “Are we creating, or merely generating?”…

Music creation and AI: what are the challenges for brands?

As brands redouble their ingenuity to forge a strong and memorable sonic identity, artificial intelligence is making its way into the mix. 🎵 What…

Emotional communication: Dassault Systèmes' ambition

How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…

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Music rights: the rules of the game for communicators

Can you use a music excerpt without permission? What's the difference between a usage license and copyright? What precautions should you take when choosing...

From storytelling to storyproving: what the 10th edition of Communicator reveals

To celebrate the release of the 10th edition of Communicator, we invite you to discover the communicators behind this reference work. Today, we take a look…