Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
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The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Digital communication: choosing the best security for your website
When we think of digital communication, we think of social networks, newsletters, influence marketing. And we sometimes forget its first digital showcase: its website…
TOP 5 print essentials for businesses
No, print is not dead! 🤓 In the digital age, corporate communication media have multiplied, sometimes even…
Top 10 internal communication books
As Dominique Wolton explained so well, “in communication, the most complicated thing is neither the message nor the technique, but the receiver”….
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Strategic planning professions – episode #18
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the planning sector...
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to manage your cyber crisis communication?
In the digital age, individuals or companies, we are all threatened by cyber attackers. 🆘 Zsspschht… that's the noise that could well make…