TOP Christmas campaigns 2024
Ah Christmas, this season when everything shines: the shop windows, the trees, the garlands… 🌟 and the creativity of the brands! This year again,…
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COM Sud-Ouest Trophies: “Winning a prize means embodying values and encouraging sharing”
What if we took a few moments to reflect on the strategic and societal role of our profession? What if communication was much more…
Crisis COM: how to stay calm when faced with online criticism?
Ding! 🔔 You just received a negative review, you are the victim of an online criticism? Instead of rushing to…
The art of public speaking: 5 keys to avoid making mistakes!
Ah, public speaking… A divisive exercise! For some, it’s second nature; for others, a real nightmare worthy of a…
The 10 Commandments of the Catchy Phrase
Have you ever had one of your readers yawn wildly at the first sentence of your introduction? No? Maybe it's because they're…
Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
TikTok, the king of engagement in B2B and B2C
TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform…
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
Orange reinvents shareholder relations
You thought finance was austere? Think again! 🤓 Sophie Benmussa, Head of Communications and Individual Shareholder Relations at Orange and member of the…
E-mailing: the 7 mistakes to avoid from your strategies
At We Are COM, we are convinced that e-mailing is like coffee! Too bland, it puts you to sleep, too strong, it annoys you. 😉 In…