Communication plan: 3 steps for targeting with maximum impact
To succeed in your communication plan, it is essential to define the audience for your actions – and to ensure its targeting. Establish a…
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Facebook Ads: tips and strategies to reach your target
With its global reach, precise targeting capabilities, and ability to drive meaningful engagement, Facebook Ads offers businesses of all...
Do you know the We Are COM brief generator?
We Are COM, the accelerator for communicators in France, adds a new tool to your toolkit: the brief generator to make everyday life easier…
Creativity: inspirations and tips from the We Are COM team
The We Are COM team is convinced that creativity is infinite. 🤓 And Maya Angelou, eminent American woman of letters, is going…
Creativity: what methods to remain efficient?
Didn't the great Albert Einstein say “creativity is intelligence having fun”? 😜 Staying creative means staying inspired, being able to…
Urssaf: deciphering a communication serving the general interest
Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…
Ecology is in full transition, communication too!
Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges...
Best practices in glocal communication: from local to global
The We Are COM Club invites you to travel, a journey from global to local. 🌍 What communication strategies to put in place, how…
Glocal communication strategies: 7 examples to follow
Communicating on a global scale means deploying a global system on a local scale. Easier said than done ? Not necessarily, if we…
The 10 commandments of digital sobriety
Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings...