Anticipating major changes in communication
CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...
CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...
As artificial intelligence infiltrates our creative tools, the question arises: “Are we creating, or merely generating?”…
As brands redouble their ingenuity to forge a strong and memorable sonic identity, artificial intelligence is making its way into the mix. 🎵 What…
How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…
Can you use a music excerpt without permission? What's the difference between a usage license and copyright? What precautions should you take when choosing...
To celebrate the release of the 10th edition of Communicator, we invite you to discover the communicators behind this reference work. Today, we take a look…
GEO, three letters that could revolutionize your content strategy. Generative Engine Optimization is the art of making yourself visible... to...
You thought you knew everything about being a press officer? Glamorous events, parties and glitz, social gatherings and smiles...
Does this sound ring a bell? It's normal, it was designed for that! They're short, they're discreet, and they're...
Generative AI no longer just writes texts. It now generates stunning visuals, edits videos on the fly, subtitles, translates, and more.
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