Social networks: when everything changed
After an uninterrupted decade of exponential development of social networks, the year 2018 marked the pace of unbridled growth. Are we witnessing the beginning of a disenchantment or ...
Social media
Fake news: resistance is organized among advertisers
The best defense is offense. By brandishing the threat of the withdrawal of digital ads from Google and Facebook, Keith Weed, CEO of…
The 10 Commandments of Social Media Engagement
Oh ! 99% of social media posts generate very little engagement. The good news is that this problem can be fixed. The commitment, ...
Social media: small logo will become big
Facebook, Twitter, Instagram,… These applications (and their icons) are part of our daily lives. How and why social media have become essential brands ...
Corporate, ghost communication on Snapchat?
Snapchat is THE social network of the moment. Among teenagers, the ephemeral photo / video sharing application would have already far outstripped Instagram, X…
Instagram, a new playground for brands
With more than 700 million users in 2017, Instagram is in the top tier of the most populous social networks, ahead of Google+, Pinterest, etc.
Me, Brand and Social Media
How can social media be a lever for brands, such as serving consumers? Basically, there is nothing new ...
Psycho: when was the influencer born?
The concept of influencer seems recent to us, appeared with the advent of social networks. However, it was in 1940 (yes yes!) That Paul Lazarsfeld was the first…
Infographic> the 10 commandments of social media engagement
> Infographic To read the full article, click here. The following is reserved for subscribers! Access to all WeAreCOM.fr expert content…
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