How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
ahead Club
Can brands still be universal?
Jeff Bezos, founder of Amazon, says: “Your brand is what people say about it when you're not in the room. 🧐 And precisely,…
PR: journalists and communicators, a lasting relationship?
The press and communication are two inseparable sectors, yet the relationships between their actors are not always obvious. Between lack of understanding...
Masters of Mass Manipulation with David Colon
Acting in the shadows or in the light, the masters of manipulation design persuasion techniques every day that upset our behavior. 🎭…
Yes to creativity at the service of useful communication!
Didn't Victor Hugo say "a lion that imitates a lion becomes a monkey"? 🤓 Yes, only creativity makes it possible to stand out….
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
The event according to: what new practices?
Intensive digitalization, changing uses, democratization of the virtual event and even the advent of the “phygital” phenomenon… Our event communication practices have been disrupted…
Digitalization: where is the post-crisis human being? Phygital response Marketing vs Communication
The crisis has accelerated digitization, at the same time disrupting the daily life of Marketing and Communication professionals. How to face so much ...
Communicate Better With Semiology!
🇫🇷 French Version After a real Masterclass in the We Are COM Club and our # 1 article “Why Semiology is Essential to Communication,” about…
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