Behind the trends
🧭 Trends, these famous compasses that guide the creativity and strategies of communicators, were at the heart of a fascinating meeting with Julien Féré,…
Club
Communication trends 2025
This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…
Internal COM: how to mobilize remote employees?
What if we told you how Sanofi got its employees excited to the rhythm of the Olympic and Paralympic Games? 🙌 An epic…
TikTok, the king of engagement in B2B and B2C
TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform…
Intranet: how to meet the challenges of engagement and internal information?
The intranet is more than ever at the heart of internal communication issues. To make this tool a real lever for engagement and collaboration,…
The challenges of international communication: strategies and best practices
In a world where borders are disappearing, brands must constantly reinvent themselves to speak to consumers from all four corners of the globe 🌍…
How Communicators Use AI in Business? Testimony and Challenges
AI, a gadget for communicators? Not really. During our last We Are COM Club Workshop, Baptiste Roynette, Head of Brand…
TOP 20 communication tools
Because we know that being a communications ace also means knowing how to choose the right tools, the We Are COM team has put together…
The fundamentals of prompts for generative AI
In a world where AI is redefining creativity and efficiency, communicators must now master the art of generative AI prompts 🤖 These instructions,…
At the heart of trends: new developments in social media
Communicators, on your marks! Whether you're relaxing or at the office, new social media trends don't wait. TikTok continues to…