Influencer relations: how to manage them well?
The influence is everywhere! Platforms are multiplying, content creators want to be more and more qualitative and communities are constantly...
Club
All about We Are COM Club Meet-ups
What are you doing on Thursday afternoon? And if you shared your successes and your daily challenges with the other members of the Club…
Employer brand, the attractiveness criteria of the French (finally) revealed!
In search of meaning, diversity, inclusion, mobility, telecommuting and even pension reform, the French people's relationship to work is changing. 🎯 What…
What are the words of communication in 2023?
Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to manage your cyber crisis communication?
In the digital age, individuals or companies, we are all threatened by cyber attackers. 🆘 Zsspschht… that's the noise that could well make…