Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
ahead Club
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to manage your cyber crisis communication?
In the digital age, individuals or companies, we are all threatened by cyber attackers. 🆘 Zsspschht… that's the noise that could well make…
Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
Can brands still be universal?
Jeff Bezos, founder of Amazon, says: “Your brand is what people say about it when you're not in the room. 🧐 And precisely,…
PR: journalists and communicators, a lasting relationship?
The press and communication are two inseparable sectors, yet the relationships between their actors are not always obvious. Between lack of understanding...
Masters of Mass Manipulation with David Colon
Acting in the shadows or in the light, the masters of manipulation design persuasion techniques every day that upset our behavior. 🎭…
Yes to creativity at the service of useful communication!
Didn't Victor Hugo say "a lion that imitates a lion becomes a monkey"? 🤓 Yes, only creativity makes it possible to stand out….