Press Relations: What do journalists expect from communicators?
How do newsrooms work? What reflexes should you adopt to effectively capture the attention of journalists? How can you build a lasting relationship with…
Club
Crisis management: what can we learn from the Body Minute case?
Communication crises are an unavoidable reality for brands today. In the age of social media, a bad buzz can arise in just a few…
10 AI Use Cases for Communicators
AI is a bit like that ultra-efficient colleague who never sleeps and always has an idea up their sleeve. Generating content,…
X: Stay? Leave? Explore?
The once-indispensable social network is going through an identity crisis. Since its acquisition by Elon Musk in 2022 and its transformation into X, the platform…
Employer branding: recruiting and hiring according to La Poste, Novo Nordisk and McDonald's
In a context where the job market is more competitive than ever, employer branding is no longer limited to attracting talent...
Cultural Patronage: Matmut for the arts
André Maurois, a French novelist, told us: "Art is an effort to create, alongside the real world, a more human world." But…
Behind the trends
🧭 Trends, these famous compasses that guide the creativity and strategies of communicators, were at the heart of a fascinating meeting with Julien Féré,…
Communication trends 2025
This year again, the We Are COM Club invites you to draw the cards of tomorrow's communication. 🃏 What were the…
Internal COM: how to mobilize remote employees?
What if we told you how Sanofi got its employees excited to the rhythm of the Olympic and Paralympic Games? 🙌 An epic…
TikTok, the king of engagement in B2B and B2C
TikTok is now a must-have for boosting engagement, both in B2B and B2C. However, brands must overcome several challenges on this platform…
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