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The art of the brief: the keys to communicating effectively on your projects

In the world of communication, a good brief can make all the difference between a successful project and a flop. But what is a…

Imagine a communication strategy where each local campaign resonates perfectly with the global vision of your company 🌍🎯 This is what the…

Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…

🎯 How to generate employer brand appeal and recruit in a sector experiencing a talent shortage? How to promote…

Imagine a team of committed employees, ready to propel your brand towards new horizons 🚀 This is what an “ambassadors” program promises. They allow…

Trap your colleagues? Hey why not?! When it comes to employer branding, the consulting firm Mazars breaks the codes and fools its…

The adage “come as you are” is not exclusively reserved for the famous fast food brand. At Decathlon France, each candidate is unique and can…

What is a good brand in the eyes of the French? Communication, commitment, initiative… What brand elements are we most sensitive to ♥️?…

How can we pool resources across the entire company for greater consistency and impact? To respond to this issue, many directions…

A key social media for 91% of decision-makers and 81% of job seekers, LinkedIn represents THE most powerful professional network in France…

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