Sponsoring: what activation strategies before Paris 2024? Season II
The Paris Olympic and Paralympic Games are fast approaching. The athletes are in the starting blocks. Fans are snapping up the remaining places...
Club
Institutional communication: recipes from the integrated report
Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not…
Social media, big update!
What has happened in the merciless world of social media in recent months? What new features does the connected world have in store for us? Yes,…
The 7 commandments for a successful social media strategy
Did you know that today, 94% of French people over the age of 13 use social media on a daily basis? A boon for brands. And yet, this…
Creativity: inspirations and tips from the We Are COM team
The We Are COM team is convinced that creativity is infinite. 🤓 And Maya Angelou, eminent American woman of letters, is going…
Creativity: what methods to remain efficient?
Didn't the great Albert Einstein say “creativity is intelligence having fun”? 😜 Staying creative means staying inspired, being able to…
Best practices in glocal communication: from local to global
The We Are COM Club invites you to travel, a journey from global to local. 🌍 What communication strategies to put in place, how…
Glocal communication strategies: 7 examples to follow
Communicating on a global scale means deploying a global system on a local scale. Easier said than done ? Not necessarily, if we…
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…
ChatGPT & Midjourney: The Art of Promptness
The We Are COM Club focused on new artificial intelligence tools. For a general retrospective of these new technologies, applied to…