A good COM is a COM of evidence
🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…
Club
Writing, essential for communicators
🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...
The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…
Cross-media stories and advertisers with Jacques Attali
The We Are COM team exchanged with Jacques Attali 🤗 Famous polytechnician, enarque and founder of 4 international institutions (Action against hunger, EUREKA, the…
Communicating with the semio is better!
🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…
Semiology, essential for communication!
🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...
Team portraits
Which teams are members of the We Are COM Club? Who are the talented communicators who make them up? What are their challenges ...
“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...
Communication trends 2021
For an unprecedented situation, exceptional communications. Let's face it, the year 2020 has given us a hard time. So many twists and turns for our companies and for us, ...
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