Employer brand, the attractiveness criteria of the French (finally) revealed!
In search of meaning, diversity, inclusion, mobility, telecommuting and even pension reform, the French people's relationship to work is changing. 🎯 What…
Decryption
What are the words of communication in 2023?
Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…
Smart mailing, the recipe for a successful e-mailing campaign
Tilit... 🛎 Your mailbox now has 2876 unread messages, which you will certainly never open? In the digital age, it is...
Benevolence and resilience: beware of overdose
There are words which, like alcohol, must be used in moderation or you will really get drunk. 🤫 For my part, I have the mouth...
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
Greeting card, THE instruction manual
Tradition or communication action, real intention or obligation? 🎊 It's time for companies to wish a happy new year to their...
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
Image and reputation are not abstract concepts
“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will make the…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...