Horoscope 2025: what will be your challenge as a communicator?
For each zodiac sign a challenge, and for each challenge, an astral solution! Communicators, what will be your big challenges for the year 2025…
Decryption
Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
E-mailing: the 7 mistakes to avoid from your strategies
At We Are COM, we are convinced that e-mailing is like coffee! Too bland, it puts you to sleep, too strong, it annoys you. 😉 In…
Crisis COM: 7 traps to absolutely avoid
A crisis approaching? Don’t panic! ❌ The We Are COM team is here to remind you of the 7…
ISCOM On Air: careers in creation and design
💡 Where and how are the most impactful creative concepts born? How to put the power of aesthetics at the service of the originality of the message…
Succeeding in your creative brief: questions to ask yourself
How to succeed in your creative brief? What if it was enough to ask yourself the right questions? 🤫 The We Are COM Club has dedicated…
The COM move, enemy of true communication?
At We Are COM, we are keen on communication and reading! We didn't need more to fall under the...
Anti-greenwashing and good practices
Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…
What is a good brand in 2024? The expectations of the French finally revealed!
What is a good brand in the eyes of the French? Communication, commitment, initiative… What brand elements are we most sensitive to ♥️?…
Beyond the obvious with Onepoint communication
To sustainably build the world of tomorrow, let's start by reviewing our ways of working and reconsidering our economic models. Challenge accepted for Onepoint, which…