Press relations: how does the Mutualité Française put social protection at the heart of the debates?
Did you know that the Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500…
dircom
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
A good COM is a COM of evidence
🚆 Tchou tchou… The train heading below the SNCF communication strategy will enter the station. Follow the We team ...
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...
“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...
Personal Branding: (of) come as you are
This is the great paradox of communicators, like shoemakers: valuing a company is what we know how to do best. But when it comes to ...
“Words are powerful”
Determined, they are at MAIF. The We Are COM team questioned Cécile Ribour, their communications director. Determined to what? AT…
Corporate communication or the art of talking about a company
The We Are COM team shares its shopping spree with Julien Goubault, general secretary of the Klépierre group - pan-European leader in shopping centers….
"The Tour de France places the public at the heart of the show"
With more than a billion viewers in 190 countries and twelve million spectators along the roads, the Tour de France is a…
"As Dircom, we must organize the positive porosity between the company and its environment"
How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!