Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
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How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an uninterrupted series of…
Health Insurance: Communication as a Response to Societal Issues
“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…
SPIE France: communicate to get on board!
Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…
ENGIE Solutions: all allies in decarbonization
“It seems to me that the challenge of tomorrow is and will remain people” proclaims Anne Rochon, Communications Director of ENGIE Solutions and member of the Club…
Urssaf: deciphering a communication serving the general interest
Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…
Press relations: how does the Mutualité Française put social protection at the heart of the debates?
Did you know that the Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
A good COM is a COM of evidence
🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...