The professions of creative communication – episode #21
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Do you know the creative communication sector? 🤩…
Interviews
Employer brand: why not fall in love with your company?
What if we reviewed our employer branding requirements? ♥️ According to Onepoint, the French group specializing in transformation...
The professions of strategic communication – episode #20
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Do you know the strategic communication sector? 🤓…
The professions of events and press relations – episode #19
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. This time, let's explore the worlds of press relations and...
What are the words of communication in 2023?
Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…
Smart mailing, the recipe for a successful e-mailing campaign
Tilit... 🛎 Your mailbox now has 2876 unread messages, which you will certainly never open? In the digital age, it is...
Press relations: how does the Mutualité Française put social protection at the heart of the debates?
Did you know that the Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500…
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
Image and reputation are not abstract concepts
“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will make the…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...