“Corporate COM brings value to the company”
The We Are COM team met Emmanuelle Raveau, Director of Communication and Marketing of EY and previously President of COM-ENT (from…
Interviews
"We think of Asterix & Obelix as events"
What is a trademark license? To answer this question, the We Are COM team met the impresario of Asterix & Obélix: Céleste…
Is the email dead?
While preparing its last newsletter, the We Are COM team asked itself this funny question: with the advent of social networks and the emergence of ...
“Being a YouTuber is not being an advertising space! »
From the top of her 21 years, Léa is a true entrepreneur. If being YouTuber was only posting videos a few ...
Chinese brands attack in luxury
What if the time for Chinese luxury brands had come? What COM strategy to remove the brakes from consumers? How? 'Or' What…
"Communication is handling the intellect and the land"
After having chaired Publicis Dialog, Marc Drillech is the Managing Director of IONIS Education Group, the leading private higher education group in France with its…
"Artificial intelligence and data will transform our professions"
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…
“Everyone has an opinion on the COM. The solution ? have beliefs"
Éric Lemaire is Communications Director of AXA France. Did you know that AXA is the world's leading insurance brand according to the Interbrand ranking and in the…
"Communication is a catalyst for dialogue"
Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, ...
"To be a good communicator is to have a taste for the shadows"
Dominique Wood-Benneteau is communications director of the Engie group. Before diving into the advertiser's bath (Transdev, Air France, Carrefour), she ...
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