GEO: How AI is reshuffling the SEO cards
GEO, three letters that could revolutionize your content strategy. Generative Engine Optimization is the art of making yourself visible... to...
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Francine's 60th birthday: behind the scenes of a 360° anniversary
A milestone birthday isn't (just) a cake or a date to mark on the calendar. 🎂 It's a precious opportunity to…
What if communicators (also) became creatives?
Are you also fed up with vague briefs? Stop the misunderstanding! 🚀 It was during a We Are Club meetup…
Crisis management: what can we learn from the Body Minute case?
Communication crises are an unavoidable reality for brands today. In the age of social media, a bad buzz can arise in just a few…
CSR: mobilizing stakeholders with SPIE France
Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…
X: Stay? Leave? Explore?
The once-indispensable social network is going through an identity crisis. Since its acquisition by Elon Musk in 2022 and its transformation into X, the platform…
Cultural Patronage: Matmut for the arts
André Maurois, a French novelist, told us: "Art is an effort to create, alongside the real world, a more human world." But…
Internal COM: how to mobilize remote employees?
What if we told you how Sanofi got its employees excited to the rhythm of the Olympic and Paralympic Games? 🙌 An epic…
TOP 20 communication tools
Because we know that being a communications ace also means knowing how to choose the right tools, the We Are COM team has put together…
At the heart of trends: new developments in social media
Communicators, on your marks! Whether you're relaxing or at the office, new social media trends don't wait. TikTok continues to…
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