Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
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€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
The following event in 8 good practices
We have been struck by an unprecedented crisis, that of the Covid-19. Events are one of the hard hit sectors. At first flabbergasted, the professionals ...
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…
Christmas: the best commercials of 2020
🎄 🎄 Do you think it's hard to summon the magic of Christmas ?? Well you are wrong because a few brands are taking up the challenge. On your mind…
“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...
Disinformation: how to avoid the manipulation of corporate information?
Fake news, hacking, hoax, intox, prank… In the digital age, is corporate information in danger? Now banditry and activism are also seizing digital….
The Communicator is the French communication team
500 pages, 60 experts and more than 100 com cases analyzed… All in the service of responsible communication! For its 9th edition, ...
Tutorial for never confined communication ✌️
That's it, it's panic ... The announcements are multiplying, the phone rings, the emails arrive in bursts. It's the red alert! The crisis is ...
COVID-19: the event has not said its last word
The We Are COM team, well confined, takes advantage of the calm to question the impact of the global health crisis of COVID-19 for our sector….
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