Top 8 of the most… scary Halloween ads!
Halloween isn't just a holiday for kids looking for candy 🍬 It's also become a must-see time for brands, which…
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SPOT24: your 2024 cultural meeting
The exhibition of the year Communicators, don't miss the SPOT24 Olympic sport and urban cultures exhibition. Located a stone’s throw from the Eiffel Tower,…
Cooperation & branded content: creative trend or societal emergency? The meeting Made In Scop #15
Cooperation between brands and their agencies is a strong expectation of communications professionals. This growing interaction involves in-depth reflection on…
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
The following event in 8 good practices
We have been struck by an unprecedented crisis, that of the Covid-19. Events are one of the hard hit sectors. At first flabbergasted, the professionals ...
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…
Christmas: the best commercials of 2020
🎄 🎄 Do you think it's hard to summon the magic of Christmas ?? Well you are wrong because a few brands are taking up the challenge. On your mind…
“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...