Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
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TOP Christmas campaigns 2022
Jingle bells, jingle bells, Jingle all the way… 🎼 That's it, Christmas is back. And like every year, the essential traditions are redone...
STOP the clichés of communication!
Communication is plagued by many received ideas, and yet these clichés are far from true. 👊 This is why the mini-fair of…
Image and reputation are not abstract concepts
“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will make the…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Digital communication: choosing the best security for your website
When we think of digital communication, we think of social networks, newsletters, influence marketing. And we sometimes forget its first digital showcase: its website…
TOP 5 print essentials for businesses
No, print is not dead! 🤓 In the digital age, corporate communication media have multiplied, sometimes even…
Top 10 internal communication books
As Dominique Wolton explained so well, “in communication, the most complicated thing is neither the message nor the technique, but the receiver”….