Top 8 of the most… scary Halloween ads!
Halloween isn't just a holiday for kids looking for candy 🍬 It's also become a must-see time for brands, which…
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Essential tools for brand development
Branding has become a fundamental pillar of contemporary marketing. Research indicates that consumers have increased trust in companies that…
Social networks: 10 points to check before publishing
Are you about to press the “post” button? Stop right there! One last check could save you from disaster! On…
TOP 5 essential documentaries for communicators
Want to dive into the world of communication and marketing like never before? The We Are COM team takes you into the…
Bolloré Group: digital technology at the service of humanity
In a world where digital technology is constantly redefining the uses and codes of communication, and more generally of relationships...
Iberdrola France: awareness-raising communication
You don't know the latest? 🤓 The We Are COM team went to meet Élodie Calmels, Director of Communication…
TOP 5 copywriting methods
Triggering engagement and converting readers into customers? This is the goal of all copywriters! How do these rhetoric professionals…
10 commandments for an irresistible landing page
“You never get a second chance to make a first impression,” said American author David Swanson. This adage is especially true in…
Health Insurance: Communication as a Response to Societal Issues
“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…
Brand name: how to succeed with your naming?
Didn't the advertising executive Claude C. Hopkins say: "A good name is an advertisement in itself"? How to find the best name...