Ô Grand Prix for HR Creativity, are you there?
Puzzled, we went to the 8th edition of the HR Creativity Grand Prix. UFO where the time of an evening, our cousins ...
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At Roland Garros with Mme Lacoste for a happy birthday
We Are COM was at “RG”… at Roland Garros, the place to be for post-Cannes communicators. To attend a match? Out ...
Why do brands pay for surveys?
Roast chicken, the favorite dish of the French. Valuable information revealed by BVA for Doméo, insurance broker and emergency assistance to the Habitat. That…
Corporate, ghost communication on Snapchat?
Snapchat is THE social network of the moment. Among teens, the ephemeral photo / video sharing application has already largely overtaken Instagram, Twitter, etc.
"In Tintin, there is no dircom", David Abiker
Yesterday HRD and DirCOM, today an informed observer of the media and communication, We Are COM met David Abiker. After 15 years in ...
Top corporate campaigns for spring 2016
Originally there is a name, then a logo and finally a brand platform. Sometimes, the latter disintegrates and makes you forget the ...
"In France, there is an absence of brand culture"
Béatrice Mandine is Executive Director of Orange, in charge of Communication and the Brand. She is also a director of Companies & Media and of…
Towards an uberization of Press Relations?
The upheavals in Press Relations linked to the emergence of social networks have gradually changed the modes of expression and communication between attachés of…
Congratulations to the new DirCOMs
Each month, We Are COM publishes its list of appointments for corporate communication directors in France. Who are the DirCOMs in view? ...
Instagram, a new playground for brands
With more than 700 million users in 2017, Instagram is in the top tier of the most populous social networks, ahead of Google+, Pinterest, etc.