We are “chief consistency officers”
Anne-Gabrielle Dauba-Pantanacce was Director of Communication and spokesperson for Google in France. What are the challenges when managing a brand ...
Blog
Green Award for the Orange Broom
If, like the We Are COM team, you store your emails in a folder aptly named "A ranger" or if your ...
Big battle: Sponsorship vs Patronage
In this summer period, we wanted a light subject. UEFA Euro, Tour de France, Olympic Games… the competitive spirit wins us over and we launch…
Game of Thrones in 4 brand identity lessons
Game of Thrones is a source of inspiration for communicators. The family coat of arms was the very first registered trademarks. Here are 4 brand identity lessons at ...
M & M's E1: When the music is good
Do you like Fnac Live? Do you collect goodies at festivals and shake good zik in pubs? Communicating friends, ...
M & M's E2: And let's go for the show
Did you like the first episode of "Brands and Music - M & M's" on the association of artists with brands. We offer you…
M & M's E3: Don't forget the lyrics
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…
"Communication, a strategic lever for the company"
PMU, a century-old brand known to all, which, over the past 6 years, has made its revolution. Advertising, sponsorship… By meeting the team…
The merciless universe of e-reputation monitoring
"They hide everything from us, they tell us nothing" sang Jacques Dutronc. At the time of permanent fact checking, these words have never had such an echo. At…
Top 5 essential communication skills
Since we are nice, we share here the 5 skills to make a difference in corporate communication. And to strengthen you, we do not hesitate ...