Viral marketing, késako?
Viral marketing is a form of "online word of mouth" or more precisely "a marketing technique developed on the Internet and ...
Blog
Did you say employer brand?
Attract qualified but demanding candidates, retain and mobilize employees or even increase the company's reputation with students and future candidates….
Managerial communication: where are the managers?
The purpose of managerial communication is to effectively inform the employee, in particular about the business strategy applied to his daily life, through communication ...
Tips for making a video with a smartphone
How to become the Spielberg of the internal COM? Whether you dream of it or have to, here are some tips to achieve…
Me, Brand and Social Media
How can social media be a lever for brands, such as serving consumers? Basically, there is nothing new ...
The brand, this communicator's diamond
How is the representation of a brand built by the public? The public's perception of a brand is built by sedimentation: of communication ...
M. Communication Corporate and Mlle Publicité are getting married
Communication is now fully played out in two areas: the commercial and the corporate. Advertising remains a major lever of conquest (if ...
Yes to personalized communication!
The crisis has brought to the fore the new demands and expectations of the public. It accentuated a trend that had already started several ...
1969: TV tomorrow will be… Internet
As early as 1969, researchers wondered about the television of tomorrow. The word did not exist, the concept was there: an interconnected world….
Augmented reality: innovation in the relationship
Augmented reality (AR) dynamically and interactively associates elements of the real world with virtual elements in 3D or 2D in…